Data provided by Facebook.com on page visitors, demographics, individual posts, and more. The Facebook Insights dashboard is the starting page of Facebook's analytics program.
Why Are Facebook Insights Important?
Analytics provide insight into the activities in which marketers participate, in order to help gauge which are most effective. Facebook Insights graphically display information on fan interactions, Likes, demographics and more. This data helps marketers make better social media marketing decisions and determine where to invest time and budget.