By Armando Acosta

The Strata + Hadoop World conference gets under way today, Tuesday, September 26, at the Jacob Javits Center in New York City. As always, the event will be a showcase for leading-edge technologies related to big data, analytics, machine learning and the like, but this year’s event brings some added attractions.

For starters, the conference will be the first major event to put the spotlight on the broad portfolio of Dell EMC solutions for unlocking the value of data and enabling the data analytics journey. As individual companies, both Dell and EMC had impressive product families in this space. And now that the two companies have become one newly formed company, the combined portfolio is arguably one of the best in the industry. In many ways, we’re talking about a “1 + 1 = 3” equation.

The Dell EMC portfolio for big data and modern analytics includes integrated, end-to-end solutions based on validated architectures incorporating Cloudera distributions for Hadoop, Intel technologies, and analytic software, along with Dell EMC servers, storage, and networking.  The portfolio spans from starter bundles and reference architectures to integrated appliances, validated systems and engineered solutions. Our portfolio makes it easier for customers by simplifying the architecture, design, configuration/testing, deployment and management. By utilizing the Dell EMC portfolio, customers can minimize the time, effort, and resources to validate an architecture. Dell EMC has optimized the infrastructure to help free customers’ time to focus on their use cases.

For customers, the Dell EMC portfolio equates to a tremendous amount of choice and flexibility in deployment model, allowing customers to buy, deploy and operate solutions for big data and modern analytics no matter where they are in their journey. From industry-leading integration capabilities to direct-attached and shared storage, from real-time analytics to virtualized environments and hybrid clouds, choice spans the portfolio. The Dell EMC portfolio is configured and tuned to provide leading performance to run analytics workloads, enabling faster decision making.

Recent advances in the portfolio will be in the spotlight at the Dell EMC booth #501 at Strata + Hadoop World and will include use case-based solutions and validated systems for Cloudera Hadoop deployments. Our first iteration of the Hadoop reference architecture was published in 2011, when we partnered with Cloudera and Intel to develop a groundbreaking architecture for Apache Hadoop, which was then a young platform. Since then, hundreds of organizations have deployed big data environments based on our validated systems.

The widespread adoption of simplified and cost-effective validated systems points to a broader theme that will permeate the Strata + Hadoop World conference. That is one of Hadoop as a maturing platform that is heading into the mainstream of enterprise IT and delivering proven business value.

About that business value? Dell EMC and Intel commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential ROI enterprises may realize by deploying the Dell EMC | Cloudera Apache Hadoop Solution, accelerated by Intel. Based on interviews with organizations using these solutions, the TEI study identified these three-year risk-adjusted results:

  • Payback: Six months
  • Net present value (new income): $5.6 million
  • ROI: 97 percent—meaning for every $1.00 spent, $1.97 is returned

Clearly, there are many reasons to be excited about how far we’ve come with Hadoop, and the potential to take the platform to all new levels with the Dell EMC portfolio. If you’re heading to Strata + Hadoop World, you will have many opportunities to learn more about the work Dell EMC is doing to help organizations unlock the value of their most precious commodity—their data.

In the meantime, you can learn more at


Armando Acosta is the Hadoop planning and product manager and Subject Matter Expert at Dell EMC.