With more than 1700 professionals expected to attend, the 2016 MarTech Conference kicks off in San Francisco tomorrow, with the goals of listening, learning and tackling current trends, opportunities and challenges at the intersection of marketing and technology. The popular event is sold out this year, but exhibit hall passes are still available.

Today, more than ever, big data is integral to the marketing function of any organization.  Building a data-driven organization is a journey that starts with aligning the goals of the organization for driving operational efficiencies and transforming the business.  We know that successfully leveraging data leads to a competitive advantage. According to the Dell global technology adoption index, businesses that can leverage data effectively deliver 75 percent greater revenue growth.  We have several speakers at MarTech discussing use cases and Dell’s own experience on how to leverage big data and analytics to maximize marketing efforts.

We welcome you to join our breakout session at 2:05 PM on Monday, March 21, in the Plaza Ballroom.  The session will be led by Dell’s Manager for Analytics and E-commerce, Troy Steen. Troy will be discussing, “One Profile To Serve Them All: How A Unified View Of The Customer Drives Martech Integration And Success.”  He explains that for many consumers, the digital landscape has become a series of disjointed and disconnected experiences, and few companies have learned the secret for harmonizing their siloed applications to deliver better experiences and universal customer profiles. Hear how through a foundational "data layer" and the ability to create and activate holistic, 360-degree profiles, organizations can more easily deliver a unified story to consumers across marketing channels and devices, helping increase customer satisfaction and results. The session will look at how Dell created a customer acquisition engine that leverages universal profiles and a powerful data foundation to drive better omni-channel experiences. It will also showcase the strategy, best practices, and tools that the company uses to delight customers, achieve its omni-channel goals, and stay ahead of the competition.

Later in the day, MarTech is hosting a fireside chat, held from 5:15 – 6:00PM in the Continental Ballroom, with Monique Bonner, Dell’s Global Marketing VP For Digital, Technology and Innovation, Mo leads Dell's global marketing efforts, spanning digital, technology, innovation, and capabilities development. In this candid, one-on-one fireside chat, Scott Brinker and she will discuss Dell's experiences in marketing transformation, covering topics such as:

  • Powering better human connections through digital marketing touch points;
  • Governing brand and security with marketing technology empowerment;
  • Breaking down silos between internal teams and external service partners;
  • Identifying future trends in marketing's evolution and staging their adoption.

We look forward to seeing you at MarTech, and invite you to stop by Dell's booth, #112. 

Enjoy the show!