Microsoft Dynamics CRM 2013 is designed to help enterprise organizations get a 360-degree view of their customers and improve employee productivity by giving information to users in a more efficient way. With a completely redesigned user interface, users can perform common tasks more quickly and easily. CRM 2013 helps provide data anywhere and across a wide array of devices, ranging from phones and tablets to PCs, and through a wide array of client types, such as smartphone apps, tablet apps, and Microsoft Dynamics CRM for Outlook. CRM 2013 matches the way that users do business, and runs on a platform that provides enterprise levels of scalability and performance. This paper focuses on highlighting the scalability that can be achieved in terms of concurrent users, big data and feature functionality.