Dell announces new agency agreement with WPP valued at $4.5 billion in agency billings over three years Dell is announcing today that it will partner with WPP , who will join Dell to create a new global integrated marketing and communications agency. Together with the WPP agency, Dell is creating a new marketing model designed to further propel Dell's growth. We've been calling this ‘Project Da Vinci' because we've been looking for the combination of artist and scientist—an agency
Today marks an important milestone in Dell's drive to make technology easier for customers to deploy and manage. At the Gartner Symposium today in Orlando, Michael spoke to more than 500 CIOs about Dell's strategy for simplifying IT and the benefits that it will have on our environment. He also introduced solution designed explicitly to make IT simpler for businesses and organizations: on-demand desktop streaming . Update: 10/11— Here's a vlog of remarks Michael made yesterday at the