Well, the numbers are in from our most recent beta test of a new dell.com home page design, and they're not as I'd hoped. While one researcher recently found our web site to be " quite easy to navigate only after several visits ," our beta metrics indicated that changing the home page actually made it harder for returning visitors to find what they were seeking. So, we theorized that if we ran the beta test for a longer period, the return visitors would have time to become more
As I hinted in my last post here , a rather large 2D web project has been taking my focus away from 3D initiatives lately. That project is a redesign of the home page of Dell.com . How can one single web page be a big project? When it's a page that gets more than 35 million visitors a week. When it is the subject of some of the most popular posts on IdeaStorm . When that one page is the entryway to both a corporate and a commerce site. When it must appeal to everyone from individual consumers