I am an information management professional. I worked as a business analyst and a IT project manager in a couple of Fortune 100 companies. I am an alumnus at the University of Warwick, UK. I live in India at the moment.
I wear several hats and being a tech blogger is one. I would like to contribute to the wider community. My interests are into social collaboration, social networks, collective intelligence, big data and swarms.
I am interested in online social networks, which have emerged as effective ways to reach people with advertising campaigns. Understanding the Social analytics on social networks that combine process-focused targeting, based on detailed demographics, behaviors, and interests of audience.
They support ad formats and a safe environment for both business as well as consumer marketers. However, they also have the dangers where each network has a unique set of targeting, creative and measurement challenges that marketers must master for success.
I am interested in social media management, which aims at social advertising and those who want to improve results through social analytics and social media advertising in popular social networks.
From a systems information products perspective:-
My other interests include understanding the technology building blocks that enterprises need to support digital businesses and also the new capabilities and business models that need to be enabled to support the digital business.
Providing performance and bench marking reports on new media metrics and campaigns while advising internal teams on around social media best practices and opportunities. I am also interested in collaboration with creative teams for creative development and social media campaigns.
I am also interested in understanding the best practices in collaboration within scientific community and industry and what drives such practices.
I have been an author and have written several articles and posts for leading publications in the industry on social collaboration, social networks, and swarms.