Marketing automation describes the functions of streamlining and placing marketing functions on "auto-pilot" for a business. Marketing automation software is intended to automate mundane marketing activities, so business owners can focus their resources on their product and service without worrying about their marketing.
Common features found in Marketing Automation Software:
Marketing automation software vendors offer unique features and functionality. Several "marketing automation" companies out there offer "point" solutions, requiring the business owner to use and integrate multiple systems together.