Chapter 1: Building a strong social media foundation for business success:
Chapter 2: Planning your social media strategy
Chapter 3: Case studies
Chapter 4: Best and next practice
Chapter 4: Future practice insights:
Chapter 5: Practical advice for getting started
Worksheets: Planning your social media strategy
Free your imagination on what you can achieve with social media – get inspired by the experiences of what others have achieved in this showcase of successes that includes business case studies for using social media and engaging online influencers.
Wiggly Wigglers Podcast
One of the pioneers of business podcasting – their first show was published in 2005 – organic farming and mail-order gardening business Wiggler Wigglers counts the first ever Dell Small Business Excellence Award in 2008 among their many recognitions and awards.
The Wiggly Wigglers podcast is a key element of the company’s use of social media to engage with their community of customers and fans. Published every Monday, content typically embraces discussion on the environment, wildlife, gardening, farming, biodiversity and things everyone can do to make a difference.
“With thousands of listeners from all around the world, and over one hundred 5-star reviews on iTunes, it seems that our audience enjoys listening to the shows as much as we enjoy making them,” says Wiggly Wigglers founder Heather Gorringe.
The company’s use of social media – which today embraces a blog, Facebook group and Twitter in addition to the podcast – has let the firm cut its advertising budget by 90 per cent. Today, the firm counts over 100,000 customers worldwide.