This toolkit will help you engage and interact more effectively online, by showing you how to:

• Leverage best social media practices
• Learn from the experiences of businesses who have leveraged social media
• Link online engagement to measurable objectives specific to your goals

This Guide is presented in a modular format on this site, with easy-to-find sections that address the topics in an easy-to-understand manner. You will be able to adopt and adapt these practices, strategies and tactics in a manner consistent with your personal interest, objectives planning and business needs.

Contents:

Introduction:

• About this toolkit
• Objectives of toolkit

Chapter 1: Building a strong social media foundation for business success:

• Creating employee guidelines
• Tips for employees
• Dealing with a crisis

Chapter 2: Planning your social media strategy

• Make your business case
• Outline your objectives
• Conduct a listening audit
  

Chapter 3: Case studies

• Wiggly Wigglers: Podcast
• Jagex: Community development
  

Chapter 4: Best and next practice

• Twitter best practice
• Facebook best practice
• LinkedIn best practice
• Google+ best practice
• SEO best practice
• Measurement best practice
• Future practice insights

Chapter 5: Practical advice for getting started

• Using Twitter

Worksheets: Planning your social media strategy

Listening audit, Available resources, SWOT,Outline objectives and Plan approach.

PDF version of the toolkit:

In addition to this site, we have also provided this information on Slideshare.