Social Business Connection

Social Business Connection
Sharing social media best practices and tools
Results for social tools
  • Blog Post: Recent Google+ Updates: What Marketers Need to Know

    If it seems like Google+ is constantly changing and being updated, because it is! As one of the dominant social networks, they’re making improvements and launching new features for both personal and business users on an ongoing basis. Here are a few of the significant updates to Google+ from...
  • Blog Post: Facebook's News Feed Updates: Impacts for Marketers

    Early in March, Facebook announced major changes to the News Feed , particularly in the way users control the content they see. These changes were part of an overall redesign that puts more emphasis on images and makes the Facebook experience more consistent across web, mobile and tablet devices. ...
  • Blog Post: Google+ Communities Set-Up for Businesses in 5 Simple Steps

    Google+ recently launched Communities , “a gathering place for all your passions” on their social network. Communities can be public or private and allow users to come together to share their thoughts, images, videos and opinions on any given topic. Businesses using Google+ can actually...
  • Blog Post: How to Use Facebook to Schedule Posts to Publish Later

    The best social media marketing strategy has real people, preferably knowledgeable members of your marketing and customer service team, managing your company Facebook page. These team members have access to the information needed to answer fan questions and respond to customer inquiries. Automation...
  • Blog Post: The SMB Marketers Guide to Google+ Hangouts on Air

    Google+ Hangouts are one of the unique features of Google’s social media platform, allowing companies to host or participate in video chats. Google+ Hangouts On Air take this one step further, making it possible for social fans and customers to tune in and watch as a Hangout is happening in real...
  • Blog Post: Twitter Tips: How a Photographer Grew His Audience with Promoted Accounts

    Twitter is a powerful tool for businesses of all types, but especially for small businesses or entrepreneurs. The potential for retweets and influencer interactions opens the door to massive exposure for individuals and smaller companies. LA-based DJ photographer Drew Ressler ( @Rukes ) had a challenge...
  • Blog Post: How Twitter Helps California's “The Tech Museum” Inspire the Innovator in Everyone

    Marketers know that at the heart of every successful social media marketing campaign lies interesting, engaging content. Silicon Valley attraction The Tech Museum uses Twitter as a platform to share information and build anticipation in their audience through high quality blog posts, images and videos...
  • Blog Post: 10 Steps to Your New Business Pinterest Account

    Are you on Pinterest ? If you are in business for retail or creative, weddings or fashion, decor or arts and crafts, you may want to consider it. Pinterest has proven itself a viable marketing tool, especially for those companies offering creative, visually appealing products and services. The statistics...
  • Blog Post: How to Use Twitter’s Vine App for SMB Marketing

    It’s new, it’s exciting… you know you want to use it for marketing! Twitter made their Vine app universally available just as the news broke that the microblogging network itself has become the fastest growing social platform in the world. If you’ve not yet heard of Vine,...
  • Blog Post: LinkedIn Shares 4 Tips for More Engaging Company Status Updates

    LinkedIn has exploded in popularity over the last year. By the end of 2012, the professional social network had surpassed 200 million members , 74 million of whom are from the United States. In addition, marketers spent over $83 million on LinkedIn Marketing Solutions on the final quarter of last year...
  • Blog Post: The Next Generation of Managers will use Social Media for Team Empowerment

    Dell's new white paper will help you empower your team, influence the organization and serve your stakeholders within your company's virtual and global environment. Are you struggling to find an effective way for your team to function across geographies in virtual environments? Are you having...
  • Blog Post: Cadbury's Sweet Success with Google+ Hangouts on Air

    Founded in 1824, leading chocolate company Cadbury exemplifies a traditional company making a successful transition to a more social business model. During their campaign as the official treat provider for the 2012 Olympic and Paralympic Games, Cadbury used Google+ Hangouts to connect with their younger...
  • Blog Post: What Should You Do with an Inactive Company Social Account?

    In the first few years of social, companies understandably wanted to experiment and test out new platforms. As social media marketing has evolved and brands continue to build out their online presence, they may also find that some platforms simply didn’t work as well as others. Lee Odden, CEO...
  • Blog Post: Connect with Influencers to Increase Your Digital Footprint: Tips from Shashi Bellamkonda

    Influencers are the people in social media driving conversations, creating content and helping others discover information. These are great people for companies to connect and build relationships with, in order to help build their brand presence online. People who influence others in social media...
  • Blog Post: Goodbye, LinkedIn Answers – Hello, Alternatives for B2B Marketers

    As of January 31 st , LinkedIn will no longer offer LinkedIn Answers, their on-site, Quora-like community sourced Q&A resource. The change was announced in a brief message on the Answers homepage: In another short message in their Support resources, LinkedIn explains , “As of January...
  • Blog Post: 6 Social Content Creation & Editing Tools for Repurposing Existing Content

    Repurposing social content allows companies to get more bang for their buck, so to speak. Once you've invested in the creation of a piece of content, it can be used in a number of ways to increase its mileage. For example, a video can be converted to a series of images using screen capture and...
  • Blog Post: Google+ is the Social Media Marketer's Gift that Keeps Giving

    Over the course of 2012, Google+ made a number of improvements to the social platform, many of which were designed to help businesses market themselves more effectively. In March, Google updated the design of the +1 button, adding a Google+ social number to show the number of +1s a brand or article...
  • Blog Post: Everything Marketers Need to Know About LinkedIn’s SlideShare Content Ads

    Content Ads are one type of social advertising product offered by LinkedIn™ and now, there are ads designed specifically to share and amplify SlideShare content. In a March blog post, Product Manager Aviad Pinkovezky from LinkedIn™ announced this new ad format. “ We’re excited...
  • Blog Post: Marketers need to think Gangnam

    How can a song in Korean about a sub-culture in a city most people can’t find on a map go globally viral? A song making fun of yuppie lifestyle in the Gangnam district of Seoul is now blasting in cities, small towns and villages all around the world. What should we learn from this colorful phenomenon...
  • Blog Post: Use Facebook to Drive Real-World Foot Traffic: Tips from P.F. Chang’s Restaurant

    In recent posts, we’ve examined how Facebook has been used to promote local products and services, drive sales through a website for a real-world event, and even drive B2B lead generation . Can you use Facebook to actually get people in the door of your local business? P.F. Chang’s did...
  • Blog Post: Facebook Apps for the Masses: How Apps Can Boost Your Facebook Page’s Power

    Early in 2012, Facebook made the Timeline page layout mandatory for all Business Pages. Before the switch, Facebook Pages used different tabs to add custom functions and features. For example, it allowed companies to designate a specific landing tab for new visitors, such as a Welcome Page. That page...
  • Blog Post: 5 Tips & Tools to Capitalize on Holiday Search, Social Media Trends

    Trends are an important insight for marketers; staying current and tying content to popular topics can help increase exposure. It also gives your content an interesting, timely angle when done properly. As the 2012 holiday season approaches, you should have your content planning well under way! Use...
  • Blog Post: HootSuite Feature Teacher: Boost Your Social Productivity

    Every minute counts for business owners. How can you maximize your time spent on social media marketing for your company? HootSuite is one example of a social management tool that helps marketers deploy and monitor campaigns across multiple social networks. HootSuite can add automation tools to your...
  • Blog Post: Answers to Your Frequently Asked LinkedIn Company Page Questions

    Our how-to social network posts are some of our most popular resources on the Dell Social Business Connection and LinkedIn is no exception. With over 200 million members and 2.7 million Company Pages on the professional network, it’s no wonder marketers are on the lookout for tips and advice to...
  • Blog Post: 3 Google+ Tools That Helped LateRooms.com Engage Fans & Build Community

    As of the latest estimate, Google+ now boasts over 343 million monthly active users , making it second only to Facebook on the list of the world’s largest social networks. Participation on Google’s social site can help businesses achieve greater search visibility and a targeted social following...