Social Business Connection

Founded in 1824, leading chocolate company Cadbury exemplifies a traditional company making a successful transition to a more social business model. During their campaign as the official treat provider for the 2012 Olympic and Paralympic Games, Cadbury used Google+ Hangouts to connect with their younger...

Early in March, Facebook announced major changes to the News Feed , particularly in the way users control the content they see. These changes were part of an overall redesign that puts more emphasis on images and makes the Facebook experience more consistent across web, mobile and tablet devices. ...

Our how-to social network posts are some of our most popular resources on the Dell Social Business Connection and LinkedIn is no exception. With over 200 million members and 2.7 million Company Pages on the professional network, it’s no wonder marketers are on the lookout for tips and advice to...

Social gamification is the employment of game mechanics in non-game situations. In social media, this means tactics and campaigns designed to encourage interaction or generate engagement amongst the social audience. Why is Social Gamification Important? Social gamification can help brands build...

LinkedIn has exploded in popularity over the last year. By the end of 2012, the professional social network had surpassed 200 million members , 74 million of whom are from the United States. In addition, marketers spent over $83 million on LinkedIn Marketing Solutions on the final quarter of last year...

Marketers know that at the heart of every successful social media marketing campaign lies interesting, engaging content. Silicon Valley attraction The Tech Museum uses Twitter as a platform to share information and build anticipation in their audience through high quality blog posts, images and videos...

A policy or set of guidelines setting standards and governing acceptable use of social media in the workplace, whether for personal use or marketing. Why do you need a Social Media Policy? Policies help set expectations and can be used as a training tool, reference guide and resource for dealing...

Content, whether text, image, video, or audio, that is created by the readers or users of a website. User-generated content might include forum posts, blog comments, etc. It may also be referred to by its acronym, UGC. Why do you need to understand user-generated content? User-generated content...

Social Customer Relationship Management system. Through the use of social media strategy and technology, social CRM systems engage customers in ongoing conversation. A back-end technology manages customer data and guides workflow. Some examples of Social CRM software are Radian6, HootSuite, and HubSpot...