Social Business Connection

Social Business Connection
Sharing social media best practices and tools
Results for social media
  • Wiki Page: Social Gamification

    Social gamification is the employment of game mechanics in non-game situations. In social media, this means tactics and campaigns designed to encourage interaction or generate engagement amongst the social audience. Why is Social Gamification Important? Social gamification can help brands build...
  • Blog Post: B2C Social Content Wins: 3 Companies Doing It Right on Facebook

    Facebook marketing is a proven way to connect with consumers, in order to build relationships, offer customer service and ultimately increase sales. Each year, Facebook users share over 415 pieces of content, including posts from businesses, with their friends. A quick look at the current social landscape...
  • Blog Post: Answers to Your Frequently Asked LinkedIn Company Page Questions

    Our how-to social network posts are some of our most popular resources on the Dell Social Business Connection and LinkedIn is no exception. With over 200 million members and 2.7 million Company Pages on the professional network, it’s no wonder marketers are on the lookout for tips and advice to...
  • Blog Post: LinkedIn Shares 4 Tips for More Engaging Company Status Updates

    LinkedIn has exploded in popularity over the last year. By the end of 2012, the professional social network had surpassed 200 million members , 74 million of whom are from the United States. In addition, marketers spent over $83 million on LinkedIn Marketing Solutions on the final quarter of last year...
  • Blog Post: Cadbury's Sweet Success with Google+ Hangouts on Air

    Founded in 1824, leading chocolate company Cadbury exemplifies a traditional company making a successful transition to a more social business model. During their campaign as the official treat provider for the 2012 Olympic and Paralympic Games, Cadbury used Google+ Hangouts to connect with their younger...
  • Blog Post: What Should You Do with an Inactive Company Social Account?

    In the first few years of social, companies understandably wanted to experiment and test out new platforms. As social media marketing has evolved and brands continue to build out their online presence, they may also find that some platforms simply didn’t work as well as others. Lee Odden, CEO...
  • Blog Post: Facebook's News Feed Updates: Impacts for Marketers

    Early in March, Facebook announced major changes to the News Feed , particularly in the way users control the content they see. These changes were part of an overall redesign that puts more emphasis on images and makes the Facebook experience more consistent across web, mobile and tablet devices. ...
  • Blog Post: How Twitter Helps California's “The Tech Museum” Inspire the Innovator in Everyone

    Marketers know that at the heart of every successful social media marketing campaign lies interesting, engaging content. Silicon Valley attraction The Tech Museum uses Twitter as a platform to share information and build anticipation in their audience through high quality blog posts, images and videos...
  • Blog Post: Your individual mentorship program is a journey, and social media can help

    The best advice I ever got about mentoring came from an aspiring film maker I met in a Berlin café. She told me that her creative journey had been strung together by a series of teachers and mentors, some of whom were unaware of their transformational role in her life, many of whom were transitory...
  • Blog Post: Social Media for Business: How to Participate Effectively.

    Participating in Social Media is an easy thing to do. Whether it be for business or pleasure, everyone is doing it so it has got to be straight forward, right? Connecting with friends and family could not be any easier with the help of sites like Facebook and Twitter; leveraging social media for business...
  • Wiki Page: Social Media Policy

    A policy or set of guidelines setting standards and governing acceptable use of social media in the workplace, whether for personal use or marketing. Why do you need a Social Media Policy? Policies help set expectations and can be used as a training tool, reference guide and resource for dealing...
  • Wiki Page: Dell Social Media Timeline

  • Wiki Page: Social CRM

    Social Customer Relationship Management system. Through the use of social media strategy and technology, social CRM systems engage customers in ongoing conversation. A back-end technology manages customer data and guides workflow. Some examples of Social CRM software are Radian6, HootSuite, and HubSpot...
  • Wiki Page: Boilerplate

    In social media, boilerplate responses are standard responses repeated over and over to fans or followers in answer to specific questions or comments. They are meant to cover a range of situations and are not personalized or customized to suit the interaction.
  • Wiki Page: Podcast

    Digitally recorded audio content, published online. Podcasts are typically published in “episodes” and can be embedded in blog posts, shared via email or social media, and downloaded in mp3 format to mobile devices.
  • Wiki Page: Multimedia

    In social media and online, multimedia typically applies to file formats outside of plain text, such as videos, audio files, or images.
  • Wiki Page: Spammer

    One who uses social media, email, or other digital channels to spread information indiscriminately, which may be irrelevant or lack value to recipients.
  • Wiki Page: Editorial Calendar

    In online publishing, a calendar used to plan and schedule publishing of blog posts, videos, images, or social media posts.
  • Wiki Page: Loyalty Program

    A program designed to reward existing customers for purchasing more often, increasing average order, or advocating for the brand in the social space. Successful loyalty programs also encourage customers to continue in these behaviors and entice potential customers to purchase in order to participate...
  • Wiki Page: User-Generated

    Content, whether text, image, video, or audio, that is created by the readers or users of a website. User-generated content might include forum posts, blog comments, etc. It may also be referred to by its acronym, UGC. Why do you need to understand user-generated content? User-generated content...
  • Forum Thread: Why do you need social media for your business?

    That is a huge question that I hope we can wrangle together. There are a number of things to consider before jumping in: Why is it relevant to your business Policies and guidelines Employee engagement A crisis plan Anything else that you would like to add? Or is there a particular...
  • Forum Thread: What social tools provide the most effective and efficient results?

    There are a myriad of social tools available (and a few more are born each day). Most of us are early adopters. We enjoy bright shiny objects and trying the newest and greatest. But at the end of the day we want to hear which tools are you using and why? We'll be sharing ours.