Social Business Connection

Social Business Connection
Sharing social media best practices and tools
Results for linkedin tips
  • Blog Post: LinkedIn Marketing Tips from Social Media Expert Brian Carter

    LinkedIn is one of the more established social networks, though it has undergone a transformational shift. Once thought of only as the place to post an online resume and search for jobs, LinkedIn has become fertile marketing ground for companies of all stripes. Members span over 200 countries and...
  • Blog Post: Building an Engaged Community with a Managed Group on LinkedIn

    Citi had a challenge: they wanted to connect with professional women in a social media setting, in order to increase brand favorability. LinkedIn seemed the natural choice, though the level of success they achieved using the platform to build an engaged community is inspirational. “Women are...
  • Blog Post: LinkedIn Offers 5 Tips to Attract Followers to Your Company Page

    Building a community around your company’s social presence is important, but the quality of that community is even more critical. Businesses need to attract the right type of followers, in order to connect in a way that benefits both parties. LinkedIn tools help marketers attract the followers...
  • Blog Post: How to Engage Your Audience on LinkedIn: Step Five, Analyze Engagement

    One of the more critical steps in any social media marketing strategy is analysis. How do marketers know when their strategy is working, or when specific components need work? Testing and analyzing engagement on LinkedIn helps marketers spot areas of opportunity and better build their community. In...
  • Blog Post: LinkedIn Ads: Successful Group Targeting for Qualified Lead Generation

    LinkedIn Ads can be a great way to expand the reach of your website or other content, beyond your existing network. This is especially true for B2B companies, though retailers are also finding potential consumers on the professional social network. Brian Carter, author of LinkedIn for Business, shared...
  • Blog Post: How to Optimize Your LinkedIn Company Page with Products & Services

    LinkedIn Company Pages have different tabs, in order to offer a variety of information to Followers and Page visitors. One of these tabs is especially important for businesses: Products & Services. In addition to displaying specific products and services, descriptions and listings show visitors...
  • Blog Post: LinkedIn Shares 4 Tips for More Engaging Company Status Updates

    LinkedIn has exploded in popularity over the last year. By the end of 2012, the professional social network had surpassed 200 million members , 74 million of whom are from the United States. In addition, marketers spent over $83 million on LinkedIn Marketing Solutions on the final quarter of last year...
  • Blog Post: Lessons Learned from the 12 Best LinkedIn Company Pages of 2012

    Which brands have best leveraged the power of LinkedIn to connect with their social audience? LinkedIn themselves set out to find out, analyzing Company Pages for effective imagery, rich content, and compelling status updates. LinkedIn’s 12 Best Company Pages of 2012 is a collection of best...
  • Blog Post: LinkedIn Ads: CPC or CPM? How to Choose a Social Ad Cost Structure

    LinkedIn ™ Ads can be an effective tool in helping SMBs connect with a receptive audience amongst the over 200 million members on the professional social network. Marketers can choose to use ads to promote the Company Page, the corporate website, or even a specific piece of content used for lead...
  • Blog Post: How Soon Is Too Soon to Connect With a New Client on LinkedIn?

    Before the ink is dry on your latest client contract, you get the email notification: your brand new client would like to connect with you on LinkedIn. Is it too soon? It’s natural to question whether it’s wise to allow people access to your private life via social media channels. LinkedIn...
  • Blog Post: LinkedIn Feature Teacher: How to Use LinkedIn Polls

    LinkedIn Polls are a helpful free tool offered by the professional social network to facilitate market research, industry polls, and other types of surveys. LinkedIn members can create up to 10 free polls at a time, each with one question and up to five possible answers. The responses of other LinkedIn...
  • Blog Post: Answers to Your Frequently Asked LinkedIn Company Page Questions

    Our how-to social network posts are some of our most popular resources on the Dell Social Business Connection and LinkedIn is no exception. With over 200 million members and 2.7 million Company Pages on the professional network, it’s no wonder marketers are on the lookout for tips and advice to...
  • Blog Post: 4 LinkedIn Tips for Better B2B Social Advertising Campaigns

    LinkedIn recently announced they’ve surpassed the 200 million member mark, with people connecting on the professional social network from over 200 countries and territories. Their social advertising offering, LinkedIn Ads, can be highly effective for marketers looking to increase their social following...
  • Wiki Page: LinkedIn Recommendation

    On LinkedIn, a written testimonial by one user for another. Users may ask for recommendations from people they are connected to, or users may choose to recommend another person or company on their own. LinkedIn recommendations are helpful for having others provide references for you. You can request...
  • Wiki Page: LinkedIn Connections

    LinkedIn members with whom you are connected. LinkedIn breaks these into three levels: 1 st , 2 nd , and 3 rd , to indicate the nature of your relationship and how closely you are connected by other members. A connection on LinkedIn is different than a Facebook 'friend' or a Twitter 'follower'...
  • Wiki Page: Linkedin Analytics

    Data on Company Page visitors including their position, industry and company name. The ability to have insight into the visitors to your company page is helpful in a number of ways. It allows you to see the trends in types of people visiting your company page. If you post job vacancies then you can...