Social Business Connection

Social Business Connection
Sharing social media best practices and tools
Results for facebook measurement
  • Wiki Page: Facebook Page Views

    The number of unique visitors who have viewed a Facebook Page on any given day.
  • Wiki Page: Facebook Newsfeed

    The home page on Facebook that displays status updates and content from people and Pages within a user’s network. Why is the Newsfeed Important? The Facebook Newsfeed may not show all of the posts from all of the people a user has Friended, nor all of the Pages they have liked. Facebook uses...
  • Wiki Page: Facebook Comment

    A message on a Facebook post, which may contain text or a link to content elsewhere on the web.
  • Wiki Page: Facebook Share

    A button on a website or on the Facebook site that allows users to share Pages or other content with their own network. Why is the Facebook Share Button Important? Sharing is how content spreads across the Facebook network. When a user clicks the Share button, they can choose whether to share the...
  • Wiki Page: Facebook How You Reached People

    Facebook breaks down how people were reached by a Page’s post by categorizing the interaction as resulting from Organic (in the newsfeed because the user Likes the Page), Paid (the result of an advertisement) or Viral (in the newsfeed because someone else in their network interacted with the post...
  • Blog Post: Brands on Facebook Show Increasing Social Devotion: Infographic

    Companies using Facebook as a social media marketing tool are increasingly meeting the needs of connected consumers. However, there is definitely room for improvement. The recent Socially Devoted study and corresponding infographic from SocialBakers.com sheds light on the state of social customer service...
  • Blog Post: Facebook's News Feed Updates: Impacts for Marketers

    Early in March, Facebook announced major changes to the News Feed , particularly in the way users control the content they see. These changes were part of an overall redesign that puts more emphasis on images and makes the Facebook experience more consistent across web, mobile and tablet devices. ...
  • Blog Post: Facebook Measurement 101: Metrics to Know

    Are you unsure which insights and metrics you should keep track of to determine the success of your Facebook marketing campaigns? There is a lot of information to consider. This post provides an overview on the basic measurement metrics and will help guide where to focus your energy. There are a lot...
  • Wiki Page: Impressions

    An impression refers to an advertisement or piece of content appearing in front of a user. For example, ad impressions refer to the number of times the advertisement was displayed to website visitors or searchers. Social media impressions refer to the number of times a post or piece of content was seen...