Social Business Connection

Social Business Connection
Sharing social media best practices and tools
Results for LinkedIn Strategy
  • Blog Post: How to Set Up a LinkedIn Company Page

    A LinkedIn Company Page is a great place for your business to connect with existing and potential customers. LinkedIn allows you to build a dedicated following of LinkedIn users, post job advertisements, and even showcase your best products and services. There are now more than 175 million people...
  • Blog Post: How to Engage Your Audience on LinkedIn: Step One, Saying Hello

    Are you thinking of using LinkedIn for social media marketing? Some believe that it’s just a place for job seekers and companies to connect, but more marketers are learning that LinkedIn is a great tool for business promotion. LinkedIn Pages offer a number of features tailored for online...
  • Blog Post: How to Engage Your Audience on LinkedIn: Step Four, Be a Part of the Conversation

    Are you a LinkedIn conversationalist or a wallflower? In previous LinkedIn engagement posts , you’ve learned some great strategies to help you get started. Now that you’re building your presence, it’s time to really insert yourself in the conversations happening every day on LinkedIn...
  • Blog Post: LinkedIn Ads: Successful Group Targeting for Qualified Lead Generation

    LinkedIn Ads can be a great way to expand the reach of your website or other content, beyond your existing network. This is especially true for B2B companies, though retailers are also finding potential consumers on the professional social network. Brian Carter, author of LinkedIn for Business, shared...
  • Blog Post: How to Set Up a LinkedIn Group

    LinkedIn Groups are a fantastic way to discover interesting conversations and contacts in your industry or niche. As the creator of a new LinkedIn Group , you have the opportunity to lead these conversations, decide which ones are worthy of a Manager’s Choice designation, and more. Currently...
  • Blog Post: LinkedIn for SMBs: Social Media Marketing Tips

    Are you using LinkedIn to promote your small business? If not, you could be missing out! Facebook, Twitter, and Google+ are all good social media marketing sites, but it’s important to not forget about LinkedIn, the professional network. According to LinkedIn , over 175 million people in 200 countries...
  • Blog Post: LinkedIn Shares 4 Tips for More Engaging Company Status Updates

    LinkedIn has exploded in popularity over the last year. By the end of 2012, the professional social network had surpassed 200 million members , 74 million of whom are from the United States. In addition, marketers spent over $83 million on LinkedIn Marketing Solutions on the final quarter of last year...
  • Blog Post: LinkedIn Ads: CPC or CPM? How to Choose a Social Ad Cost Structure

    LinkedIn ™ Ads can be an effective tool in helping SMBs connect with a receptive audience amongst the over 200 million members on the professional social network. Marketers can choose to use ads to promote the Company Page, the corporate website, or even a specific piece of content used for lead...
  • Blog Post: How Targeted LinkedIn Status Updates Can Help Boost Social Engagement

    Across social channels, companies are striving to better connect with their target audience through increasingly relevant, engaging content. LinkedIn’s targeted status updates are one tool helping marketers reach just the right people, with the right message, at the right time. A recent case...
  • Blog Post: Goodbye, LinkedIn Answers – Hello, Alternatives for B2B Marketers

    As of January 31 st , LinkedIn will no longer offer LinkedIn Answers, their on-site, Quora-like community sourced Q&A resource. The change was announced in a brief message on the Answers homepage: In another short message in their Support resources, LinkedIn explains , “As of January...
  • Blog Post: LinkedIn Tips: Company Pages a Great SMB Marketing Tool

    You might be using LinkedIn for business networking, but did you know it’s also a great place for small businesses to acquire new customers? We tend to think of Twitter, Google+ and Facebook as social media marketing opportunities, while LinkedIn is a largely untapped gem. Your business doesn’t...
  • Blog Post: Everything Marketers Need to Know About LinkedIn’s SlideShare Content Ads

    Content Ads are one type of social advertising product offered by LinkedIn™ and now, there are ads designed specifically to share and amplify SlideShare content. In a March blog post, Product Manager Aviad Pinkovezky from LinkedIn™ announced this new ad format. “ We’re excited...
  • Blog Post: How to Engage Your Audience on LinkedIn: Step Two, Mix Up Your Content

    In the first How to Engage Your Audience on LinkedIn post, you learned how to say hello and introduce yourself to new contacts. This second step will help you engage your LinkedIn audience through a variety of fresh, interesting content. The key to a great content mix is to use a variety of topics...
  • Blog Post: Everything You Need to Know to Create Engaging Company Updates on LinkedIn

    In our How to Engage Your Audience on LinkedIn series, we covered a number of strategies for mastering your business presence on the growing social network of professionals. You learned how to get started with a Company Page, create an interesting content mix , find quality conversations in which to...
  • Blog Post: Answers to Your Frequently Asked LinkedIn Company Page Questions

    Our how-to social network posts are some of our most popular resources on the Dell Social Business Connection and LinkedIn is no exception. With over 200 million members and 2.7 million Company Pages on the professional network, it’s no wonder marketers are on the lookout for tips and advice to...
  • Blog Post: 4 LinkedIn Tips for Better B2B Social Advertising Campaigns

    LinkedIn recently announced they’ve surpassed the 200 million member mark, with people connecting on the professional social network from over 200 countries and territories. Their social advertising offering, LinkedIn Ads, can be highly effective for marketers looking to increase their social following...
  • Blog Post: How to Engage Your Audience on LinkedIn: Step Three, Quality Over Quantity

    In our previous discussions on LinkedIn engagement, you’ve learned how to introduce your company to new connections and to create a great content mix. The next step in your engagement building strategy is to hone in on the quality of your interactions on LinkedIn. Understanding the importance...