Blogs

Social Business Connection

Social Business Connection
Sharing social media best practices and tools
Results for Facebook Tips
  • Blog Post: Facebook Ads: The Good, The Bad & The Ugly

    Facebook Ads have been incredibly successful for some, though many marketers still struggle to find the right creative, targeting, and attribution model for their campaigns. Still, with a potential audience of over 1 billion members, it’s tempting to at least give Facebook a try as an ad platform...
  • Blog Post: Facebook's News Feed Updates: Impacts for Marketers

    Early in March, Facebook announced major changes to the News Feed , particularly in the way users control the content they see. These changes were part of an overall redesign that puts more emphasis on images and makes the Facebook experience more consistent across web, mobile and tablet devices. ...
  • Blog Post: 5 Social Media Marketing Brand Building Lessons from ProBlogger's Darren Rowse

    Social media is second only to search marketing in its impact on brand building, according to marketers surveyed by Forrester Research recently. Social strategy and brand building strategy are inextricably intertwined, said researchers; marketers now must use social to serve their brand building objectives...
  • Blog Post: How to Use Facebook to Schedule Posts to Publish Later

    The best social media marketing strategy has real people, preferably knowledgeable members of your marketing and customer service team, managing your company Facebook page. These team members have access to the information needed to answer fan questions and respond to customer inquiries. Automation...
  • Blog Post: How TerraCycle Uses Twitter & Facebook Together for Greater Community Building

    We hear a lot of buzz about different social media networks and which one works better than another. In reality, using a combination of sites together is a solid strategy for reaching the greatest number of fans. Individual fans each have their own preferences as far as which sites they like and the...
  • Blog Post: Boost Facebook Engagement 4 Tips from Vans

    Iconic clothing company Vans is rapidly closing in on one million Facebook fans for their Canadian page, with over 120,000 talking about it on Facebook in the last week alone. How do brands encourage such great engagement among fans on a social network? Have a look at their strategy and see if these...
  • Blog Post: 6 Facebook Tips for Maximum Impact with Minimal Resources

    Do you have a Facebook Page and want to help it grow? Facebook is a great way for SMBs to connect with current and potential customers. You can join in without making social marketing your full-time job, thanks to Facebook’s low cost and barriers to entry. AdAge covered an interesting study...
  • Blog Post: How to Use the Facebook Advertisement Demo Tool to Preview Ads

    Facebook Ads appear in a number of locations around the social network, both on the web and on mobile versions of the site. Advertisers have access to a handy tool to help them understand exactly what Facebook Premium ads will look like. Facebook launched their Premium Offers early in 2012, promising...
  • Blog Post: Facebook Ads: Tips & Best Practices for Better Ad Performance

    Facebook advertisements are settling into their place in the online advertising mix, now that they’ve been around long enough to prove their potential. According to Kenshoo Social, Facebook ad budgets are up 36%, compared to an increase of 12% for paid search ads through Google, Bing, and Yandex...
  • Blog Post: Drive social engagement with killer content: tips from AJ Bombers Burger Joint

    Content marketing is all the rage, but it’s more than just another catchy buzzword. High quality content helps drive engagement in social media by catching readers’ interest, offering solutions to their problems, or prompting them to take action. Wisconsin burger joint AJ Bombers , is...
  • Blog Post: B2C Social Content Wins: 3 Companies Doing It Right on Facebook

    Facebook marketing is a proven way to connect with consumers, in order to build relationships, offer customer service and ultimately increase sales. Each year, Facebook users share over 415 pieces of content, including posts from businesses, with their friends. A quick look at the current social landscape...
  • Blog Post: Tips to Expand Your Facebook Reach by Influencing Friends of Fans

    Social media has made the power of word-of-mouth marketing exponentially greater, thanks to the nature of platforms like Facebook and Twitter. Social fans who interact with brand content display that activity to their networks, helping the content spread. For companies, this is a huge opportunity;...
  • Blog Post: Facebook Offers 3 Tips to Help SMBs Influence Friends of Fans

    The massive potential in Facebook marketing lies in the ability for businesses to reach beyond their own network, to friends of fans and completely new audiences, with social and viral media. Consumers are far more likely to try new things if a social media friend has made the suggestion – in...
  • Blog Post: 10 Facebook Facts to Make SMBs Go Hmm

    Are you still unsure about Facebook and how you could use it to promote your business? You’re not alone. It might seem like everyone else in the world is already there, but more companies, especially SMBs and local businesses, are signing on every day. Here are a few fun facts about Facebook...