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Social Business Connection

Social Business Connection
Sharing social media best practices and tools
Results for Facebook Strategy
  • Blog Post: Facebook's News Feed Updates: Impacts for Marketers

    Early in March, Facebook announced major changes to the News Feed , particularly in the way users control the content they see. These changes were part of an overall redesign that puts more emphasis on images and makes the Facebook experience more consistent across web, mobile and tablet devices. ...
  • Blog Post: Mob the Rainbow: How Skittles Used Social Gamification to Build Their Brand and Engage Fans

    Gamification is an ingenious strategy in which game mechanics are applied in non-game situations; for social brands, it can be used to increase engagement and encourage fan interaction. Recent multi-layered campaigns by Skittles are an excellent example of social gamification in action. Skittles had...
  • Blog Post: Start a Facebook business page in 6 steps

    Facebook is a great community building platform for SMBs. Over 240 million people use Facebook in North America alone. Internationally, Facebook is closing in on a billion members. The benefits of incorporating Facebook into your online marketing strategy are abundant. If you’re ready to get...
  • Blog Post: 4 Simple Steps to Facebook Success for Your Business

    Facebook absolutely dominates in the social arena; currently, there are over 955 million people active on the network each month, with 552 million using it every day. A recent study funded by The Chicago Community Trust offered a look into how influential social media has become for small businesses...
  • Blog Post: Using Social Media to Drive Product Innovation: Squishable.com's Success Story

    Facebook is a great tool for social listening, in order to better understand the needs of your customers. Stuffed animal makers at Squishable.com took this one step further, by using Facebook as a research and consultation tool that actually helps inform product development. Customer input can be...
  • Blog Post: Facebook Marketing Lessons from Leading Retailers

    There is no one-size-fits-all solution in social media marketing. However, industry-level insights offer benchmarks and important best practices, based on the experiences of other companies. In a recent issue of SocialBakers.com ’s Facebook Report: Ecommerce Industry , there are a number of important...
  • Blog Post: How to Build Trust and Drive Site Referrals with Facebook Like Tropical Sky

    Luxury travel agency Tropical Sky wanted to build brand awareness and community around their business. They also needed to create trust with their audience and had a desire to use customer input to build better travel packages. Facebook is a great platform for a travel company, given its highly visual...
  • Blog Post: Jarvie Digital: A Social Branding Success Story

    Professional photographer Scott Jarvie “gets” social media. Across a number of social platforms including Facebook and Google+, Jarvie has built a loyal, engaged following of thousands. His strategy offers several important lessons for SMBs struggling to find their brand voice in the digital...
  • Blog Post: Facebook Guiding Principles: Establish a Brand Voice

    Do you know your brand’s voice? People who use Facebook generally do so using their own identity; they’re being open, transparent and clear about who they are. When they Like a Page or interact with a business, they expect the same in return. Your brand voice gives your SMB Facebook page...
  • Blog Post: Facebook Ads: Tips & Best Practices for Better Ad Performance

    Facebook advertisements are settling into their place in the online advertising mix, now that they’ve been around long enough to prove their potential. According to Kenshoo Social, Facebook ad budgets are up 36%, compared to an increase of 12% for paid search ads through Google, Bing, and Yandex...
  • Blog Post: Facebook Guiding Principles: Create Interactive Content

    Do your Facebook posts scream for Likes and Comments, or fade slowly into the Timeline sunset largely neglected? Interactive content can help increase engagement on your company’s Facebook page; don’t miss an opportunity to start a conversation! The launch of Facebook’s Timeline...
  • Blog Post: Is Facebook Useful for B2B Lead Generation?

    There are those who don’t see Facebook as a viable lead generation tool, especially for B2B marketers . To those people, Jason Miller of Marketo says, “You need a new strategy!” In the answer to the question posed in the title of this post, Miller’s answer is an emphatic “YES...
  • Blog Post: Facebook Guiding Principles: Integrate Your Social Strategy

    To get the best outcome out of social marketing, Facebook needs to be incorporated into your marketing mix, rather than standing alone on the sidelines. In our first Guiding Principles post, you learned to establish a brand voice . The next step in your social strategy is to integrate your Facebook...
  • Blog Post: Six tips for better Facebook engagement

    Social engagement is the Holy Grail of Facebook marketing. Engaged fans respond to Page posts with comments, Like status updates, and Share your content with their network of potential customers. However, there are more than 41 million brand pages on Facebook. How can you make sure your posts stand...
  • Blog Post: Drive social engagement with killer content: tips from AJ Bombers Burger Joint

    Content marketing is all the rage, but it’s more than just another catchy buzzword. High quality content helps drive engagement in social media by catching readers’ interest, offering solutions to their problems, or prompting them to take action. Wisconsin burger joint AJ Bombers , is...
  • Blog Post: How to Quickly Build a Community Around New Facebook Page: QualityBridals.com's Success Story

    You’ve created a Facebook Page, formulated a content plan , begun posting updates to the social network… where are your fans? Wedding dress retailer QualityBridals launched their Facebook Page in September, 2012. In two months, they’ve managed to appear on SocialBakers.com list...
  • Blog Post: Using Facebook Ads & Quality Content to Drive Sales: Tough Mudder Success Story

    Over the past year, there has been much argument and commentary over Facebook’s value as a sales driver. Social media marketing is great for online PR, brand building and even customer service. But can you use Facebook to increase your company’s sales? Tough Mudder , a challenging obstacle...
  • Blog Post: What do fans really want from your Facebook page?

    Understanding what inspires a Facebook user to Like and engage with your brand is incredibly important and helps companies formulate the most effective content mix. If you are just getting started and don’t have much insight into what your own audience want from your Page, industry-wide insights...
  • Blog Post: Use Facebook to Drive Real-World Foot Traffic: Tips from P.F. Chang’s Restaurant

    In recent posts, we’ve examined how Facebook has been used to promote local products and services, drive sales through a website for a real-world event, and even drive B2B lead generation . Can you use Facebook to actually get people in the door of your local business? P.F. Chang’s did...
  • Blog Post: Is Facebook Timeline for Pages an Improvement for Businesses?

    Several months have passed since Facebook changed all business pages to their new Timeline format. Was the redesign an improvement for the companies that use Facebook for marketing, or is it a step in the wrong direction? It seems at times that Facebook is constantly changing or updating. Still, the...
  • Blog Post: Facebook Apps for the Masses: How Apps Can Boost Your Facebook Page’s Power

    Early in 2012, Facebook made the Timeline page layout mandatory for all Business Pages. Before the switch, Facebook Pages used different tabs to add custom functions and features. For example, it allowed companies to designate a specific landing tab for new visitors, such as a Welcome Page. That page...
  • Blog Post: Social Success Story: EasyLunchboxes Lessons in Branding, Content Creation & Community

    How do you measure success in social media? For Kelly Lester, founder of EasyLunchboxes , success takes the form of a vibrant community of parents passionate about her product. So passionate, in fact, they choose to follow her across a number of platforms, share her content with friends, and even submit...
  • Blog Post: How The English Cheesecake Company Grew Sales and New Customers with Facebook

    The English Cheesecake Company wanted to use Facebook in the same way as many others: to help build their brand and promote their products. However, their goals also included increasing repeat purchases, customer spend and new customer acquisition, areas in which other companies have historically struggled...
  • Blog Post: Facebook Guiding Principles: Nurture Your Relationships

    Building lasting online relationships and growing a loyal Facebook audience is a struggle for many entrepreneurs and business owners. You’ve heard all of the buzzwords around relationship building: authenticity, trust, transparency. But what does it mean in practice and how can you incorporate...
  • Blog Post: Facebook Guiding Principles: Keep Learning

    Ongoing education is key in social media marketing, where new features and updates roll out weekly, if not daily. Actual accredited courses are hard to find and may be outdated by the time marketers even enroll, thanks to Facebook’s constantly evolving nature. Learning to stay abreast of these...