Our how-to social network posts are some of our most popular resources on the Dell Social Business Connection and LinkedIn is no exception. With over 200 million members and 2.7 million Company Pages on the professional network, it’s no wonder marketers are on the lookout for tips and advice to help them succeed on LinkedIn.

We've collected a few of the questions we’re asked most frequently across our social networks and compiled a guide to help you easily access the right resources.

What is a LinkedIn Company Page?

If you haven’t yet established your business presence on LinkedIn, it’s definitely worth investigating. Our LinkedIn Company Pages definition on the Dell Social Business Connection Definitions Wiki will help you understand exactly what is it. Next, our How to Engage Your Audience on LinkedIn series can also help you learn how to use LinkedIn Analytics and other sources of information to better engage and interact with fans. LinkedIn has fantastic tips for using multimedia content and perfecting your brand voice.

Dell Company Page on LinkedIn

In addition, try using features unique to the LinkedIn platform, such as LinkedIn Polls, to create interesting content and engage fans.

How can we attract more fans to our LinkedIn Company Page?

It takes time and dedication to build a loyal following on LinkedIn and like other networks, the quality of your audience is far more important than the size. It’s important that the people you attract to your page are likely to be interested in your content.

Participation in LinkedIn Groups is one way to increase your brand visibility on the network.

The best way to build your audience is organically, by offering utility to followers and attracting new fans. However, social ads are a great way to increase your exposure among specific groups of LinkedIn members. See our 4 LinkedIn Tips for Better B2B Social Ad Campaigns and LinkedIn Ads: CPC or CPM? How to Choose a Social Ad Cost Structure for guidance on successful LinkedIn Ads campaigns.

Should I connect with new clients on LinkedIn?

This is a question we hear often. The decision to personally connect is up to you, though we certainly recommend that you encourage clients to follow your Company Page. Roger Pilney addressed this question in his post, How Soon is Too Soon to Connect with a New Client on LinkedIn?

What should we share about our products and services on our Company Page?

Ideally, you will have a social media editorial calendar to help guide your content strategy and ensure a good mix of non-promotional, informational content for your audience via status updates. If you promote your products constantly, your audience will become bored or feel spammed.

LinkedIn has a tab for products and services on the Company Page, where you can upload descriptions, images, and even video to showcase your wares. Fans of the brand can endorse your products and services with LinkedIn Recommendations.

Do you have other questions about marketing on LinkedIn? Share them in the comments and we’ll do our best to find the answer!


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