This past weekend I was on a panel in Dell’s backyard at SXSW. The panel called Social Marketing Confessions: Leading Brands Discuss What Has and Hasn’t Worked featured reps from other major companies including Turner, Quiznos, Cox Communications, Interactive Advertising Bureau and moderated by Jeremiah Owyang of Altimeter Group. The panel was guided by three main questions: In the Age of the Consumer how can businesses market to digitally-connected consumers who expect a personalized, social experience everywhere they click, yet fear their loss of personal privacy? How does your business decide who “owns” which social channels? Which metrics matter?
Some of the key themes that came up during the course of the discussion:
SXSW has a long history of being on the cutting edge of social media, music and film and this year was no exception. The conversations have evolved over the years from technology, with the launch of Twitter in 2007, to the Age of the Consumer this year.
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