It’s new, it’s exciting… you know you want to use it for marketing!
Twitter made their Vine app universally available just as the news broke that the microblogging network itself has become the fastest growing social platform in the world. If you’ve not yet heard of Vine, don’t worry – early adopters have been few and far between.
So what is it? Vine is a video-sharing app that Twitter believed in to the point they scooped up the start-up company before the product even launched. Users can create and share short animated GIFs by piecing together three-segment videos. Those short videos can be easily shared to Twitter or Facebook, though Vine itself acts as a social network by allowing users to see the videos of others right inside the app.
One feature in particular is incredibly helpful for marketers: the ability to categorize videos using hashtags. As new users browse categories of videos sorted using hashtags assigned by the creator, they are exposed to all users (or brands) using those tags. They can then choose to watch the videos or follow that user.
Here’s how to get started:
Not sure how much valuable content you could fit into a six-second clip? Check out this vine from Gap, who used their limited time and space to take fans of the brand on a trip down memory lane. BusinessInsider has already collected several examples of brands using vines for creative social marketing content, as well.
Currently, Vine is available only to iPhone users, though Twitter says it’s coming to other platforms soon. Will you be giving Twitter’s latest social craze a try? Share your thoughts about Vine in the comments!
To post a comment
login or create an account