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  • Blog Post: The Increasing Relevance of Social Media in the IT Channel

    Over the past 2 years we’ve held a number of Marketing Advisory Councils (MACs) with our top channel partners to help us evolve and steer our channel marketing programs. One topic we’ve regularly brought to the table is that of social media. I think it’s fair to say that in our first...
  • Blog Post: B2B Social Media - What Is It and Why Should You Be Learning More About It

    Sure you know what social media is… it’s Facebook and Twitter, LinkedIn and Google +, YouTube, SlideShare, Tumblr and the latest "addiction" - Pintrest. But what is it, really, and how can it add value to your business? There are several broad definitions of social media; most...
  • Blog Post: The PROS of ePROcurement

    Dell’s primary focus is to provide innovat i ve ways to empower our customers to do more and Dell’s ‘PremierConnect’ eProcurement solution supports this initiative. PremierConnect is Dell’s complimentary global end-to-end electronic procurement process which integrates your...
  • Blog Post: Will Cloud-Based Integration Solutions be the Demise of Middleware?

    It seems as though the impending death of traditional middleware has been predicted since before the start of the New Millennium. So, is its demise imminent or will it simply fade over time as organizations increasingly adopt cloud-based integration solutions? There’s no debate that traditional...
  • Blog Post: Social Media for B2B: Should your interns own your customer relationships?

    There have been some recent scandals involving interns and Twitter accounts. It raises a key question: should you allow interns to handle your social media presence? I know some businesses opt to use interns due to a lack of resources, manpower, or perhaps even knowledge. At first, it may seem logical...