A Preview of #DellExperience at SXSW 2017
It’s that time of year again when hundreds of thousands descend on Austin from around the globe for South by Southwest (#SXSW)*, the annual festival that brings together the most diverse, collaborative and inventive people from across music, film and, of course, technology. SXSW introduces us to the next “big idea” and is a birthplace for major innovation. It was from this event that we first heard about companies and concepts like Twitter, Foursquare and GroupMe.
This year is particularly exciting as it will be the first SXSW for our new company Dell Technologies. To celebrate with our customers, partners and friends, we will host “THE EXPERIENCE by Dell Technologies,” an interactive pop-up on March 10-14, showcasing some of our latest technology, live entertainment and a program of events and discussions representative of our family of brands (Dell, Dell EMC, RSA, and Pivotal,).
Dell Technologies provides the essential infrastructure for organizations to build their digital future, transform IT and protect information. The #DellExperience at SXSW will offer sessions and demos reinforcing how Dell Technologies is creating innovative technology solutions that drive human progress, by showcasing technology solutions in virtual reality, security, open source, entrepreneurship, creativity and much more. A few examples include:
In addition, we will also kick off Dell Technologies’ first ad campaign that centers on the need for human progression and our dedication to our customers. We hope to show the world how the impossible can become reality through digital transformation. We invite customers to get an exclusive look at the campaign as well as experience solutions that will help them digitally transform at Customer Appreciation night.
And of course, we will have our award-winning products that dominated at CES on display and a number of interactive new demos. Attendees to #DellExperience can try out the VJ Mix Booth, where guests can control and interact with various screens, projections and lighting in a digitally-transformed space. We will also have a sound studio to test out the innovative new sound built into the XPS 27 and Precision 27 All-in-Ones, along with, VR Games ROM Extraction and the brand new John Wick.
Not to mention additional demos, the brand new Alienware Gaming trailer, #DestinationDell RV, 8K displays, Dell Canvas, and a virtual experience of the new Jaguar Land Rover electric car, the I-Pace!
If you are in Austin, attending SXSW, be sure to stop by “THE EXPERIENCE by Dell Technologies” at The Sunset Room in downtown for the ultimate SXSW experience. If you’re not in Austin for the event – tune in here for live coverage from our venue, and follow the conversation on social with #SXSW and #DellExperience. For more information please visit our venue listing in the SXSW schedule here.
*South by Southwest & SXSW® is a trademark of SXSW, LLC, used under license.
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