When Dell Technologies’ 140,000 team members came together last month to celebrate the combination of our Dell and EMC teams, I noted the excitement I saw for the opportunity this new organization presents.

Dell Technologies team members celebrate the close of the Dell EMC deal

To build on that enthusiasm and deepen our team’s passion for customers, today we are taking part in the fourth CX Day -- a global celebration of companies and people who are delivering highest-quality experiences to customers, created by the Customer Experience Professionals Association (CXPA).

These activities are spearheaded by our Chief Customer Officer Karen Quintos who now leads a global organization solely devoted to customer advocacy. Rebekah Iliff recently spoke with Quintos about the role and noted on Inc.:

“In a sense, a chief customer officer is an anthropologist, a behavioral psychologist, a data analyst, and an expert communicator. To understand customers and truly serve their needs, one must be able to toggle between all of these things, as well as knit together the big picture.”

Quintos is not our only leader focused on serving customers, however.

“We are committed to a customer-focused approach to innovation and excellence,” Howard Elias, president, Dell EMC Services and IT recently said in his blog post on the key to a best-in-class customer service experience. He, along with all the other members of our executive team spend a great deal of time meeting with customers and partners to understand their needs.

But delivering the best-possible customer experience is not a job for one person, or even a handful of executives – it’s part of the role every one of us at Dell plays. You can see some of those faces behind the brand in this video they made to say thank you for your trust and loyalty this #CXDay: