By Brian T. Horowitz

When SynerScope, a software company in the Netherlands, had an idea for a big data platform, it needed a reliable partner to power its hardware. It found that partner in Dell OEM Solutions, which provided 13th-generation PowerEdge servers and global Dell ProSupport to get SynerScope’s big data platform off the ground.

Innovative ideas are the first step for Dell OEM customers when building successful solutions.

Founded in 1999, Dell OEM works with partners such as SynerScope, Varian Medical Systems and Emerson Process Management to help them custom-build products.

“You get a blend of high customization and standardization so you can design a computer into your solution, and both the per unit cost and the support costs are more in line with a more generic PC,” said Rob Enderle, principal analyst for the Enderle Group. “In effect, you get the design benefits of customization with the cost benefits of mass production.”

An end-to-end approach

Dell offers an end-to-end lineup with the variety of products it configures for OEM customers, from servers, storage solutions and tablets to software, services and support.

“Whether you’re considering mobility, cloud, data analytics or security, we have the tools to help you succeed in the digital economy,” said Joyce Mullen, vice president and general manager of Dell Global OEM Solutions.

Dell OEM’s end-to-end strategy powers custom IT platforms in more than 40 verticals, including health care, telecommunications and industrial automation.

The company understand the rapid changes taking place in these markets, Mullen said.

For Dell OEM, the goal is giving partners the freedom to innovate and “unlock the full potential” of a business, she said.

Embedded technology

An OEM relationship is behind many devices that incorporate embedded technology. Precision workstations from Dell OEM power the *** imaging equipment from GC Europe, and the workstations along with PowerEdge servers make up the tech backbone for Goal Control’s Goal Line technology.

In an Internet of Things world, with devices incorporating embedded technology, companies will be able to reduce the cost of their operations and develop new business models.

“The number of connected intelligent devices will continue to grow exponentially, giving ’smart things’ the ability to sense, interpret, communicate and negotiate, and effectively have a digital ‘voice,’” said Steve Prentice, vice president and Gartner Fellow, in a statement. “CIOs must look for opportunities to create new services, usage scenarios and business models based on this growth.”