When I asked Gary Vaynerchuck this summer why he was revamping and putting new emphasis on his blog at a time so many are saying the blog is dead, he told me he felt it was important because it allows you to “tell your story.”
As Dell enters a new era in our history as “the world’s largest startup,” there’s no better time for us to take a fresh look at our corporate blog and the story it can tell.
That’s a challenge I jumped at the chance to take on, and today I’m happy to officially assume the role of Chief Blogger for Direct2Dell. I owe a great debt to Lionel Menchaca for the heavy lifting he did as Dell’s first Chief Blogger, and I will continue his focus on putting the customer/reader first.
So, I’d like to share with you our new manifesto for Direct2Dell and ask you for assistance in completing it by RESPONDING TO A 10-QUESTION SURVEY.
“Over the past 16 years, the blog format has evolved, had social grafted onto it, and mutated into Facebook, Twitter, and Pinterest and those new species have now taken over,” according to Jason Kottke in his recent <ahem> blog post for Neiman Journalism Lab. But, rather than being overtaken, I think he hit much closer to the truth when he said “all media on the web and in mobile apps has blog DNA in it and will continue to for a long while.”
Yes, new species of social media have evolved that encourage more sharing than blogs do, but there would be less to share if blogs ceased to create content. And if you step back to the original purpose of blogs – what veteran blogger and innovator Om Malik recently termed “to share a point of view” – there is still a place for them to foster conversation. That was our original goal for Direct2Dell and as our company gets back to its entrepreneurial roots, it absolutely remains a great goal.
I do think there is a need re-invigorate, though. I won’t claim today to have the perfect answer for how to do that. And, I don’t anticipate it will happen overnight. I do hope you’ll come along with us for the ride!
You can do that by TAKING THE READER SURVEY (yes, I know I’m shouting that again, but it’s just because I don’t want you to miss it) and by leaving your thoughts in comments below.
Thank you for taking us into the new year and a new era!
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Laura, first congratulations on the new gig at Dell.
I believe that it's time for Dell to move beyond merely using this blog to "share a point of view" -- use it to expose the more of the interesting back-stories -- how Dell employees worked through a decision making process to reach a new business-related outcome.
Congratulations on the new gig Laura. Know you'll do a great job. Glad to know the blog is in good hands!
Thank you sugarbear, Lionel and David!
And, David, I really like your thinking!
Thanks for stepping up to this role Laura and sincere thanks to Lionel for all of his contributions and the other bloggers, Rockstars and others that contribute in the global Dell Community.
Online community collaboration, ideation and creating shareable content all help listen/respond/engage with the customer and each other.
Thank you David H and Ivan!
Great stuff !! :-) Really awesome !! Love what you are doing. Keep it up.