New Year, New Beginnings

Direct2Dell

The Official Dell Corporate Blog

New Year, New Beginnings

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It’s a new year and a new beginning for Dell, our customers, partners and team members. 2013 brought a lot of excitement as Dell became a private company, and 2014 is poised to be our most exciting year yet – a year of innovation, growth and firsts.

To kick off the new year, Dell launched a new advertising campaign on New Year’s Eve – our first since becoming a private company. The “Beginnings” campaign grew from a desire to revisit Dell’s roots and reignite the entrepreneurial spirit that propelled our early success. It celebrates the dreamer and visionary - the person who knows that game-changing innovation begins with an idea coupled with unrelenting passion. The focus is on the humble beginnings and untold stories of some our most iconic customer brands. Did you know, for example, that the idea for Dropbox came to the founder, Drew Houston, while he was waiting at a bus stop?!

Over the coming months, Dell will be reaching out to customers across all platforms – print, online, TV and more - in new and different ways, celebrating the Power to Do More and, hopefully, inspiring a new generation of beginnings. Check out what The New York Times had to say about our campaign and take a look at our first TV spot here:


We are proud to be part of these brands’ stories, helping to make the unimaginable possible through access to the right technology. For example, Shutterfly, the market leader in digital personalized photo products and services, turned to Dell to help support their growing storage, database and applications needs. Today, Dell server technology powers 90 percent of Shutterfly’s production infrastructure, and clients and servers are managed by Dell KACE. We don’t take credit for their successes, or any of the companies featured in our beginnings campaign, but we do have a shared belief to challenge the status quo, disrupt the norm and create something that has the power to transform industries, and ultimately, the world. That’s what the Power to Do More is all about.

We want to hear your “Beginnings” stories – please post your comments here on Direct2Dell.

A very Happy New Year from all of us at Dell!  

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  • It is very sad, but neither I nor my family members and friends will ever purchase your product again if Dell will continue to use FedEX for deliveries. Very bad experience, no class, bad reflection on  Dell. Step up!

    Charge more but deliver!  

  • Great marketing ad- very catchy and classy

  • I am a long time dell customer/loyalist and i've loved the price/performance you have provided in the past for personal and office use.

    However, the recent "discounts" and sales have been disappointing.  When your retail partners (bestbuy/futureshop) are able to consistently provide cheaper hardware than you are selling off your site....

    When you have new year doorcrasher deals with $10 discounts off systems...  

    I'm afraid that the value proposition is not there at this time (not that I blame you; it's a business after all).

    However, I have started looking elsewhere for my upgrade needs; especially over the next 4 months as windows xp phases out.

    I would love to keep our office a dell exclusive; please revisit your pricing policies in light of retail/competition; even with your own brand.

    thanks

  • same here in Europe. Compared with the Dell store, e.g. Venue 8 is cheaper at some retail sellers... Another example, current Alienware vouchers kills every "instant savings" discount at shopping cart since weeks - so the unit is more expensive WITH voucher than without voucher. +_+ @Dell, who is responsible for such marketing and promotion failures, your apprentices?!?

  • @kleung21 and @AX-Turbo – Thank you for taking the time to share your feedback. We value your business. Our goal is to maintain consistent pricing regardless of where you choose to purchase Dell technology. Select retailers may choose to offer special promotions on their own timing causing the discrepancy in the pricing our customers see in market at a given time. I’ve shared your feedback with our merchandising team and we’ll continue to look for ways to improve. Again – thank you for your feedback.

    Bill Tyrrell

    Dell - Consumer Business