It’s a new year and a new beginning for Dell, our customers, partners and team members. 2013 brought a lot of excitement as Dell became a private company, and 2014 is poised to be our most exciting year yet – a year of innovation, growth and firsts.

To kick off the new year, Dell launched a new advertising campaign on New Year’s Eve – our first since becoming a private company. The “Beginnings” campaign grew from a desire to revisit Dell’s roots and reignite the entrepreneurial spirit that propelled our early success. It celebrates the dreamer and visionary - the person who knows that game-changing innovation begins with an idea coupled with unrelenting passion. The focus is on the humble beginnings and untold stories of some our most iconic customer brands. Did you know, for example, that the idea for Dropbox came to the founder, Drew Houston, while he was waiting at a bus stop?!

Over the coming months, Dell will be reaching out to customers across all platforms – print, online, TV and more - in new and different ways, celebrating the Power to Do More and, hopefully, inspiring a new generation of beginnings. Check out what The New York Times had to say about our campaign and take a look at our first TV spot here: