Innovation is a core part of Dell’s heritage and we continue to create next-generation solutions and services that move the market forward. A good example of this is the Social Net Advocacy (SNA) program, a patent-pending social media analytics solution that allows Dell to digest quickly the more than 25,000 daily social comments about Dell and convert the information into actionable insights for the business. This program further integrates the voice of the customer across Dell and helps us to be even more agile and responsive to customer needs.

 The SNA program recently received recognition from the Social Media Leadership Awards 2013, where Dell was named Category Champion in both the Social Selling and Mobile categories. The awards, organized by Social Strategy1, Knowledge@Wharton, AUS, Inc., and sponsored by EY, recognize those that demonstrate best practices in overcoming challenges and achieving business objectives through the use of social media. We are excited that the solution received this third-party validation, which reinforces the positive feedback we have received from industry analysts and beta customers to date.

Dell is at the forefront of effectively tapping the social media conversation firehose to provide actionable insights across the business. In the below video, you can hear how Dell customers use this Dell software to understand, prioritize and integrate customer feedback in real-time enabling shorter response cycles. 


We are excited about our role in advancing the field of social media analytics and encourage the sharing of insights so that we can all better serve customers and innovate more rapidly.

Please contact me if you are interested in discussing how your organization can use SNA to get closer to customers at shree_dandekar@dell.com.