Following this year’s NAB 2013 theme, “Metamorphosis:  The Changing Face of Media and Entertainment”, Dell is taking a bold stance on how it can help customers radically transform their operations and business models around datacenter technologies.   

Dell and partners will showcase solutions that cut operational costs, improve collaborative possibilities and make it easier for multiple vendors to share technical resources that have historically been unstandardized and redundant. Dell is launching Dell Create, a Dell Professional Services consulting engagement, answering enterprises that want to reduce operational costs while creating an efficient environment for joint delivery of a broad range of media-related solutions that operate seamlessly together. 

“If you look at the way studios and broadcasters have traditionally formed workflow,” Chad Andrews, Dell’s vertical strategist for Media & Entertainment, “There has been a tremendous amount of redundancy.  Workflow is usually the product of dozens of applications and platforms that are combined in something akin to a linear manufacturing process.  There have been benefits to the customer working with several niche vendors to solve individual pain points, but there has been a cost in that these solutions were not designed to work together fluidly, and they don’t.”

Partners exhibiting with Dell at NAB around its Dell Create launch include Digital Rapids, VidiSpine, 5th Kind, Kaazing, Crossroads Systems, NVIDIA, Red Giant and AMD.   Dell has also teamed with Integrated Media Technologies as its lead integrator, and works with UK-based Mediasmiths for custom development of media data systems. 

Also at NAB, Dell teamed with partner Red Giant and producer Aharon Rabinowitz to produce a short film entitled “Spy vs. Guy.”  The project, directed by Seth Worley, used Dell’s Precision workstations to prove that independent filmmakers working with off-the-shelf hardware can create Hollywood-caliber content (complete with visually stellar visual effects) for a mere fraction of the budget required by previous generations. 

You can read the full release here and be sure to follow #NABShow for updates live from the show floor.