It’s almost five years since we started selling through the channel in Europe with Dell PartnerDirect, and it’s safe to say that, while the previous four years were headline years, 2012 has also been outstanding for both Dell and our partners; I want to talk about some of the great highlights that have come out of the Dell PartnerDirect program this year. Three things really stick out for me – more partners (and more partners growing their Dell business), our continued move from pure PC sales to a far more comprehensive solutions offering for partners and customers, and a steady stream of acquisitions helping to build out our end-to-end solutions portfolio.
What of next year? If anything, it’s likely to be just as eventful for the industry as this and previous years. From my perspective, I’m looking forward to carrying on the great work we began five years ago with our partners; we’ve come an awful long way, but there are also plenty of great places we can go to. One thing I do know: it’s never going to be dull. Here’s to a fantastic, profitable 2013!
As everyone begins to break for the holiday season, I wish you all a very Merry Christmas, and a wonderful New Year.
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