What inspires me most is stories about our customers, which is why I’m so excited about our new customer-focused advertising campaign. The latest iteration of “The power to do more” campaign is hitting airwaves on Sept. 29 in the U.S. It’s already underway in China, and it’s not about us – it’s about you and our customers.
As with Annie, the fifth grader featured in Dell’s latest back-to-school advertising who used her Dell laptop to fly, the people featured in the commercial campaign demonstrate the role technology plays in helping businesses and organizations of all shapes and sizes reach their goals.
Because we love to tell our customers’ stories so much and are so proud to be a small part of their success, we want you to get to know them too.
Technology’s role in learning and business isn’t about what happens in front of the computer or tablet screen. It’s about how people are using technology to accomplish their goals – whether that’s a child dreaming to fly, launching a global business or curing cancer.
We’ve worked hard with our creative agency partners at Y&R New York to bring our customers’ success stories to life. If you think we’re on the right track, feel free to share our latest TV spot or share your comments right here on Direct2Dell.
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