What do you get when you combine thin, light and powerful laptops with attention-getting supercars and a TV gadget celebrity? ...the Dell Ultrabook Experience!

On Friday 30th March, Dell hosted the Ultrabook Experience in busy financial epicentre, Finsbury Avenue Square, London. With the help of UK TV gadget expert Suzi Perry, we showcased the Dell XPS 13 – along with four competitor Ultrabooks – to the general public... providing a great opportunity to capture feedback on the new Intel inspired Ultrabook concept and more importantly, our first Ultrabook laptop, the Dell XPS 13! The XPS 13 was the star of the Ultrabook Experience, with participants loving its sleek and sexy design and choice of materials.

“What is an Ultrabook” you say? For those that don’t know, it’s a concept Inspired by Intel. Ultrabooks have generated quite the buzz since Intel introduced them at CES 2012. Typically weighing in at less than 1.5kgs, this new breed of PC, brings all the portability of a tablet coupled with the convenience of a physical keyboard and high quality screen – as you’d expect from the latest laptop – giving you an ‘instant-on’ mobile computing experience. Check out this video from Intel for more details on Ultrabooks. Speaking of video, here's a good summary of the Dell Ultrabook Experience event: