The past few months have been very exciting for the Alienware team. Back in April, we officially announced how the company was redefining mobile gaming – again – with the addition of three new all-powerful systems, the M11x, M14x and M18x. You can read Arthur Lewis, VP of Alienware’s original blog post here announcing the products.

We couldn’t stop there… having launched the awesome new line up, we’ve been celebrating with events in the US and Europe. In Los Angeles we attended E3 – the Electronic Entertainment Expo on June 7th-9th, where the Alienware Mobile Tour set up shop in front of the convention centre with throngs of Alienware fans assembled to get their hands on the latest Alienware hardware.

In Europe, we hosted the region’s first ever ‘Alienware Gaming Night,’ an interactive event in London with e-sports gaming legends: Team Dignitas. With the help of an exclusive competition with our friends at Heaven Media, we had members of the European gaming community and Alienware fans had the chance to attend, as well as European gaming journalists and bloggers, giving them the opportunity to be the first to touch, feel and play on the latest systems from Alienware. Below is a collage of some of the Alienware gear, take a look at the Alienware Gaming Night Flickr set if you want to see more from the event.


The night itself consisted of two events, a roundtable dinner focused on “The Future of 3D Gaming” followed by an evening of serious gaming action with Team Dignitas - Europe’s top-ranked e-sports team. The roundtable discussion, lead by Eoin Leyden and Daniel Charbit from our European Alienware group ,was a lively conversation, with mixed opinion on whether 3D would represent the future of gaming. For the majority, including us here at Dell – 3D is a fantastically creative way of moving gaming forward, opening it up to new audiences and adding to the immersive experience of gaming. One of the major reasons for this positive outlook is the increased availability of 3D technology in itself; software developers are working on more 3D game titles for both PCs and consoles and manufacturers are launching a wide range of 3D-enabled devices. Indeed, as more and more players invest in 3D technology, this creates synergy and momentum that could help propel innovation even further.

However, for others, 3D gaming is perceived as a short lived ‘trend’ that won’t necessarily appeal to the masses. These critics believe 3D gaming still has plenty of hurdles to overcome before it breaks out of its niche, with the topmost reason being the high cost of 3D-enabled PCs and TVs for sophisticated gaming capabilities. Skeptics believe that consumers may choose to wait for more affordable versions or for more 3D content to be available for the purchase to be worthwhile.

Regardless of which side of the debate the attendees sat on, everyone agreed that 3D is here and now – and definitely making this generation of gaming all that more exciting.


The evening continued with a knock-out gaming competition with Team Dignitas, in a battle to win the all-powerful Alienware M14x. Check out the photographs from the event here and the video below to see all the action on the night... (Hat tip to Zaccubus of Team Dignitas for his help with the video)


Here's a video that shows some of the highlights from this year's Alienware Gaming Night in London