While the German market is still immature when it comes to social media adoption, a recent report for Dell from Trendstream showed that 70% of German businesses are using social media for business purposes and 40% for customer acquisition. At Dell, we see Germany as a key market to engage via social media. While our presence is not as big as we’d like it to be today, we are excited about the opportunity to empower our team members to listen and interact with our customers directly.
Last week I traveled to Halle, Germany to provide Social Media and Community University (SMaC U) training. We were able to train over 660 team members from across Europe on our core principles, policies and governance around social media as well as how to build long lasting and authentic relationships with our customers.
Below are 10 key learnings and observations from my trip:
It’s interesting to see how social media usage varies across the world. I’ll keep you updated as I continue traveling for Global SMaC U training. Bangalore, India is next on my list for March.
Let me know if you have any recommendations for me while I’m there or additional thoughts on social media in Germany.
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Absolutely agree. Germans are overly concerned with security issues, Twitter is not very popular (truth to be told I'm wondering why), English language is not commonly used (like in Scandinavian countries for example). There's a lot of things happening here in Berlin, many many social media related events - if you're still in Halle (which is only 1,5 hrs. away from Berlin with the ICE train) I can send you some infos on what's cooking here.
Congratulations for this text with great insights. It’s very interesting how people can have so different concerns from country to country. It would be great if we could do a top-10 list like this for every country where we have an office.