Dell, Threadless and (PRODUCT) RED have teamed up to issue a challenge that underscores how design has the power to change the world! Today the Threadless Loves (PRODUCT) RED design challenge kicks off –and the “awesome” theme is TRANSFORMATION –as in transforming the idea of giving like (RED) has been since 2006. What’s the Dell connection to this design challenge? The winning design, which appropriately enough will be unveiled on World AIDS Day (Dec. 1, 2010), will become the flagship (PRODUCT) RED artwork available on the Dell Design Studio. In addition, the Threadless “Loves” Design Challenge winner will receive a brand new Dell laptop and their design printed on a Threadless t-shirt, along with the standard Threadless printing award of $2500 in cash and prizes.

Threadless + (PRODUCT) RED

To enter the challenge you must create an inspiring design that reflects the (PRODUCT)RED mission to help eliminate AIDS in Africa. Even if you’re not an artist, you can still participate and support the cause by voting for your favorite design on October 4th through October 29th. The winner will be announced on World AIDS Day on December 1st.
For more details on the Challenge and how to vote, go to www.threadless.com/loves/productred. To check out all the current Threadless designs available on Dell laptops, as well as (PRODUCT)RED designs , visit www.dell.com/designstudio.

What is Threadless? The company has an ongoing open call for T-shirt design submissions from its worldwide community of more than 80,000 amazing artists and designers. More than one million Threadless community members vote regularly on their favorite design submissions with the best and coolest designs selected for printing and sale by the Threadless online retail store. Dell first teamed with Threadless back in July, adding 11 of their exclusive designs to its Design Studio collection.

What is (RED)? (RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a percentage of the sales or portion of the profits from that product to the Global Fund to help finance HIV/AIDS programs in Africa, including interventions targeting women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (U.S. only), Dell, Nike, Penguin Classics and Starbucks. Since its launch in the Spring of 2006, over $150 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Ghana, Lesotho, Rwanda, South Africa, Swaziland, and Zambia and supports programs that have reached more than 5 million people. For more information, visit www.joinred.com.

What is Dell Design Studio? Dell Design Studio is an immersive online shopping experience similar to touring an art gallery. Customers can interactively view and select from hundreds of designs, artists, colors and patterns that can turn a Dell Mini or Dell laptop PC into a personalized fashion accessory. Images are permanently imprinted into the laptop lid, making the design extremely durable. Individuals who want to personalize their laptop can choose from categories that include unique, cutting edge designs representing popular OPI shades, dazzling Major League Baseball team designs, community favorites Threadless graphic art, patriotic country designs, special (Product) RED™ signature artwork, and a variety of edgy designed for Dell artwork.