The second annual Tech Camp event in EMEA has come to a close. This year, we gave in excess of 70 journalists and analysts the opportunity to ‘touch and feel’ our products and experience some of our key solution environments – from the Efficient Datacenter to the Connected Classroom. Demonstrations were completed alongside Dell experts who provided the necessary context into our overall strategy and mission to help customers grow and thrive.
I can best summarize this year’s event with some unmistakable highlights:
1) Reviews – roughly 70 product reviews running Windows 7 and counting took place today – an incredible effort on behalf of the EMEA press.
2) Dell Advanced Infrastructure Manager (AIM) – brand new datacenter technology that gives customers the power to manage the networks, storage and servers with a single tool, promoting agility and responsiveness.
3) PowerEdge C class servers for cloud builders – innovative hyperdense PowerEdge C6100 models, along with C1100 compute node system are designed with public and private cloud builders in mind.
4) The Classroom walls are no longer barriers – with Dell’s Connected and Virtual Classrooms, learning takes a leap forward, allowing students to connect and engage with their counterparts around the world. This demo area was packed all day!
5) Mobile Clinical Computing (MCC) – currently on trial at 11 hospitals across Europe, MCC is giving clinicians the information they need, when they need it, at the point of care. By simplifying recurring processes, doctors are saving hours in wasted time. Dell’s MCC solution has proved a hit with today’s media and analyst attendees.
6) Rugged mobility – we’ve never seen so many XFR’s dropped and stood on in a single day, but they have dealt with each and every blow. The E6400 XFR and XT2 XFRs are built to work in the toughest environments, even at the hands of Europe’s keenest reviewers.
7) Vostro V13 – not only is it a smart and sexy notebook, it has been built with the small business in front of mind, teaming grunt with practicality.
8) Dell Precision M6500 – the world’s most powerful mobile workstation now given a turbo boost, specifically with the new ATI FirePro V7820M graphics card!
9) Dell Services – Dell Automated Deployment makes Windows 7 rollouts a breeze, saving both time and cost. ImageDirect streamlines the process of securely creating, deploying and managing software builds on commercial client products.
10) Displays and Imaging – we have a vast range commercial laser printer offerings – mono and colour, single function and multifunction, A4 and A3 to name a few. Also, the bright lights from our brand new line-up of Dell UltraSharp monitors with IPS technology as well as LED technology lit up the room.
In addition to the tremendous turnout and great demos, we had participation from our key partners at Intel and Microsoft.
Intel highlighted the need for server refresh this year. Despite the global downturn last year, there are products that have reached the market already that show tremendous power and efficiency improvements over the last generation of servers. By making an investment now, companies can save a lot of time and money. Here more about Intel’s thoughts at Intel IT Galaxy.
Microsoft showcased the new Office 2010 and its benefits. Office 2010 can now come preinstalled on our latest laptops. Microsoft technology was also on display within our datacenter demonstrations – the Dell Management Pack for EqualLogic storage and server/blades for Operation Manager, and the server deployment pack for System Center Configuration Manager that integrates with Dell’s Lifecycle Controller.
You can hear more about my thoughts for the day below.
Please also check out our YouTube channel for more video footage and Flickr for images from the event. Thanks again to everyone who made this year’s event yet another success.
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