As I’m sure you’ve read, last Friday, April 30 was the official opening for World Expo 2010, the grand international event that aims to promote the exchange of ideas and development of the world economy, culture, science and technology. Expecting 70+ million visitors, the overall theme of the expo is Better City, Better Life. The World Expo has a 150-year history of highlighting global economics, science and technology, and the Chinese see this as an opportunity to call on the international community to discuss future policy making, urban strategies and sustainable development. 

I believe strongly that Dell is a company where each and every employee lives to the promise and delivers against the needs and wants of each and every customer over and over again, generating good will and an emotional bond. In that spirit, Dell (along with American Airlines, Intel, Microsoft and several other companies) built on the World Expo theme to create a USA National Pavilion experience focused on the idea of “Rise to the Challenge.” This topic meshes perfectly with Dell’s own commitment to environmental stewardship and empowering women entrepreneurs globally.  As the exclusive computer sponsor of the USA National Pavilion, we’ve provided the laptops, desktops, printers and servers to power the technology for the space. Inside the pavilion, our interactive display on energy-efficient, sustainable technology and packaging showcases our efforts to make “being green” easy and cost-effective for our customers.   

Also at the World Expo, Dell, Intel and Bloomberg Link are jointly sponsoring The Dell Women’s Entrepreneur Network on June 20-22. Dell decided to host an event at the World Expo this year because we constantly look for opportunities to elevate and amplify the focus on woman entrepreneurs both locally and globally. This event will bring together women in the business world to create and nurture a peer group of some of the world’s most interesting and innovative female entrepreneurs, establishing a network to exchange ideas on how IT helps drive successful businesses.

With the Dell Women’s Entrepreneur Network, we are taking our Take Your Own Path (TYOP) campaign to the next level and developing even deeper relationships with customers by building social equity and driving inspiring conversations around top industry topics. Over the past year, our award-winning campaign has been seen by 1 in 5 small and medium businesses, contributed to double-digit growth in consideration and is connecting us even more with our customers on a global scale. This one-of-a-kind, two-day event concentrates on Taking Your Own Path Through Global Tech Strategies, celebrating the impact that women-owned businesses have on the economy.

If you will be at the World Expo, be sure to stop by the USA National Pavilion. But, even if you won’t be able to make the expo, there are plenty of ways to share in the experience. Feel free to join the online conversations about the World Expo (#worldexpo) and the Dell Women’s Entrepreneur Network on Twitter (#DWEN) and stay tuned to Direct2Dell for more information.