Packaging to increase 6.2% a year. Let’s do it right.

Packaging to increase 6.2% a year. Let’s do it right.

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Packaging to increase 6.2% a year. Let’s do it right.

I saw this article recently in Converting Magazine.  A new study by the Freedonia Group found that "U.S. demand for protective packaging is forecast to climb 6.2 percent per year to $5.2 billion in 2014." Even MORE packaging? <Sigh.> A few highlights from the article:

"Demand for air pillows will climb 8.7 percent per year... [as a] result of strong growth in Internet shopping, advantages over other materials in terms of cost and material use, and consumer preference for the product over other materials such as loose-fill."

<Hm.>

"Demand for bubble packaging will be aided by favorable outlooks for manufacturing activity and electronic shopping."

<Ugh.>

"Molded pulp will experience some of the fastest gains... as a result of heightened interest in environmentally friendly packaging...[and] prospects for paper fill and biodegradable loose-fill will be helped by growing interest in environmentally friendly packaging."

Well good! If there has to be more, at least a growing percentage of it is designed with the environment in mind. We can't just keep pumping more non-biodegradable packaging into our landfills, especially when there are more sustainable alternatives out there...like our bamboo packaging. Smile

It's an exciting, sustainable alternative. It grows super fast (up to two feet a day), promotes healthy soil and has a tensile strength greater than steel (!), making it great for protecting our cute little Inspiron Mini 10s in transit. And we'll be packaging more products in bamboo this year. Stay tuned...

What packaging innovations are you excited about? Please share. I'm a bit of a packaging geek these days...

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  • Bamboo packaging? That is so cool! This is actually the first time I've heard of it. Too bad it's only for the minis. I made a post about it in my blog. I do hope they make it for the XPS and Alienware systems in the near future.

    http://xps-resource.blogspot.com/

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    ... good example of too much packaging...........unpack a Dell monitor - or any monitor for that matter.  The RGB cable has a plastic sleeve down the entire length - with a twist tie on each end, a piece of styrofoam around the RBG connector and a rubber band on that.  The power cable is inside a plastic bag/wrapper - with a twist tie.  Any other cables and accessories are also in a plastic bag and either have a twist tie or rubber band. 

    Most or all of this kind of wrapping could be eliminated.  The monitor is in a protective box with styrofoam packing.  Perhaps the cables could be just twist tied, or bagged, but not both.  Personally, I think I'd rather undo a twist tie than have to pull open or cut a plastic bag.

    It's like going to Mickey D's and getting the Big Mac "value" meal.  One sandwich, fries and a drink, yet it somehow produces a dozen pieces of paper and plastic.  LOL

     

    Nuff Said... Thx