Starting today Juniors and Seniors in high schools across the US can enter to win the ultimate SuperProm for their school. To enter, students can take their Flip cam, cell phone or other gadget to record a quick, 60 seconds or less video explaining why their school deserves to win. Starting February 8th, entries can boost their school's chances of winning by sharing the videos via social media and getting friends, fans and followers to cast their vote online. Check out this handy list of ideas to help get the word out. Once voting closes, MTV Correspondent Chris Ryan will help select the Most Creative video from the top 100.
UPDATE: You may have seen in the news or from Michael's tweet yesterday, that Dell's SuperProm contest winner was announced with a huge pep rally celebration. Cupertino High School clenched the win with more than 32,000 votes beating out over 100 other schools that entered the competition.
Cupertino's story started in 2007, when they decided to focus their fundraising efforts (typically focused on raising money for the senior prom) to raising money for Nthimbiri Secondary School in Kenya. They call the project "Kenya Dream" and became dedicated to it after hearing about conditions in Kenya from a Kenya native who works as an engineer in Mountain View. Congrats Cupertino - go Kenya Dream!
Here's a bit more about SuperProm on YouTube:
The grand prize is a completely customized SuperProm, complete with a celebrity DJ, ultra-chic decor, incredible food and much more. Hate your school’s “Under the Sea” theme or want a red carpet for you and your friends – we’ll make it happen! Additional prizes include:
You can to stay up-to-date on Twitter by following the conversation @DellUniversity, @DellLounge and through the #SuperProm hashtag as well as on Facebook. We’ll be back to share the top videos with you in February, so stay tuned. Click here to see the full terms and conditions. Good luck and happy creating!
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I note your use of the term 'winning by sharing'. It's a term brought into use by Leon Benjamin (that's me) who wrote a book called Winning by Sharing in 2004 on the future of work and the implications of social media in big business.
The original definition is; 'Winning by sharing' is a state of cooperation between individuals, companies and nation states where there is a continuous fair exchange of value as opposed to the prevailing nature of business and government that is predicated on the notion of "I win, you lose".
If Dell is a brand that makes people feel 'strong and connected' then you should attribute! In any case, it's nice to see it being adopted by bug brands - finally.
so who would I talk to in order to clear the air on a few questions I had about the contest?