Launched June 20th, Dell's latest TV commercial entitled "Treats" invites consumers to Treat Yourself to one of Dell's colorful Inspiron laptops.  The 30-second spot, created by Mother New York, highlights Dell's ability to deliver computers that reflect the personalities, attitudes, and desires of its consumers by focusing on its strategic platform of "Yours is Here."

 The new Inspiron 14 in 7 different colors

"Treats" is the first spot in the campaign to be released. Set inside an imaginary factory, the spot focuses on a team of four workers who sing and stroll throughout the space as dream-like machines shape an array of colorful substances into Dell's candy-like line of Inspiron computers. Musically, we've revived and re-recorded the 1958 hit "Lollipop", originally performed by Ronald & Ruby.