With all the buzz about social media, marketers often forget what is really is behind the phenomenon...word of mouth. WOM is one of the oldest marketing strategies that recently regained notoriety with Web 2.0. We've known the importance of how our customers talk about our products and services to peers, but it's been difficult to track, let alone measure. Check out Bizzuka's next video in the 9 Ways to Maximize Your Marketing Dollars in the Recession on WOM to hear how social media tools enable people to make real connections with others outside of their physical communities.