Over the past several years, Dell has seen the benefits of building relationships with customers online -- especially when it comes to customer service. By engaging with customers on Twitter, blogs or any social site when they are in need of help (fixing or buying things), you have a great opportunity to build loyalty and increase brand affinity. In this economic climate, keeping you current customers happy is as important (or more important) than gaining new ones. The video below includes some great advice on the art of customer service as part of digital marketing from several experts (@benmcconnell | @debs | John Moore)
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It appears NO ONE at Dell bothered to look at it. Dell has messed up 4 of my last 5 orders and gets more impossible to deal with each time.