For the first time in Dell's history, we will air an advertisement during Superbowl Sunday that focuses on our (PRODUCT) RED systems.
If you'd like a sneak peek at what's coming, my good pal and social media tour de force RichardatDELL posted a couple of preview videos on YouTube. This video features some behind the scenes footage, and this one features some insight from Dell's David Clifton and Samuel Bayer, the director of the spot.
Update, February 1: It appears we were premature in posting those videos, so we were asked to remove them. My apologies for the inconvenience. I still stand by my statement that RichardatDELL is a social media tour de force.
More to come this weekend.
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