The Story Behind Direct2Dell
In 1984, Michael Dell – working from his dorm room – built a customized PC for a customer. It represented the first one-to-one contact by Dell and led to the birth of Dell’s direct model. Twenty two years later, we still find the best way to understand and serve our customers is to talk to them directly around the world. The only difference between 1984 and 2006 is that we now have millions of global customers in over 100 countries.That's a huge difference in scale… but today’s technology makes it easier to communicate directly with millions of individuals, regardless of borders and time zones. Our Direct2Dell blog is a tool that allows all of us to share our comments, ideas and insights. Not exactly a dorm room, but an online meeting place where we welcome our customers around the globe…one at a time.