Digital transformation may seem like the latest in a long line of marketecture-based high tech concepts but it actually is pretty straight forward.  In a nutshell, digital transformation is about adopting and often combining the digital technologies of Cloud, Mobility, Social Media and Analytics to better serve customers.

More generally, digital transformation is about extreme customer-centricity and engaging customers digitally at every point throughout the customer life cycle.  And it is key to remaining competitive today.

Big at the Bazaar

A few weeks ago I attended the Bazaarvoice summit here in Austin.  The topic of digital transformation was woven throughout the two day event.  My favorite illustration of this was a very cool keynote on the first day demonstrating what a mobile personalized retail experience might like look in the year 2020.

While at the show, I grabbed some time with Scott Anderson, SVP of marketing at Bazaarvoice, to get his thoughts on digital transformation, specifically on the following topics:

  • The customer is in control
  • How does Digital Transformation map to Social, Mobile, Analytics and Cloud?
  • How would you advise a CEO looking to digitally transform his or her organization?
  • How does digital transformation work in a B2B, vs. B2C, context?

Take a listen…

Where Dell plays

Dell Services has been involved with digital transformation for a while.  We consolidated our capabilities and created a dedicated service line to help customers achieve digital transformation. The service line uses a consulting-led approach to help them leverage any/all of these technologies to drive business outcomes and better serve their customers. As an example, here is one our earlier case studies where we worked with the American Red Cross to help them leverage social media to aid in disaster relief.