Better. Faster. Cheaper. For the most part, those three words sum up what the ever more competitive world of business is all about. That’s because if companies, small or large, can’t deliver on those imperatives, chances are their competitors are trying to do so. And that’s why Dell Technologies is helping customers turbocharge their digital transformations, so they can better compete and succeed.

That’s also why Dell Technologies acquired publicly held EMC and its operating companies, such as VMware, last fall to become the world’s largest privately controlled technology company. The merger of the two companies follows the key historical milestone of CEO Michael Dell taking the company he founded private in 2013.

Going private has enabled Dell Technologies to focus on customers, not Wall Street expectations. It helps the company invest in long-term R&D—some $4.5 billion a year going forward—so customers can benefit from the latest innovations sooner. And it complements that by nurturing promising, high-growth startups in emerging tech sectors that hold tremendous potential for accelerating our customers’ digital transformations.

Introducing the Dell Technologies Brand Family: Better Together

Dell Technologies combines the best of the Dell and EMC solution portfolios—including each of our respective subsidiaries and operating companies that preceded the merger. In effect, our companies are better together, bringing the strengths of each to better drive the digital transformations of our customers. Here’s a quick look at our new brand lineup:  

  • Dell: Innovative devices designed and built specifically for the way people work–from award-winning thin clients, tablets and laptops to powerful workstations and rugged devices
  • Dell EMC: Infrastructure solutions that provide the foundation to help modernize, automate and transform data centers with industry-leading servers, storage, cloud computing solutions and converged technologies
  • VMware: Virtualization software and services for powering cloud infrastructures that can accelerate digital transformations of businesses and organizations
  • SecureWorks: Data-driven security solutions that help businesses prevent, detect and remedy cyberattacks, from simple malware to sophisticated persistent threats
  • RSA: Business-driven security enabling organizations to take better command of their security postures in the face of evolving threats
  • VirtuStream: Enterprise-class cloud services and software designed to run the most complex and critical applications with performance, security and resilience
  • Pivotal: Software development platforms to digitally transform how companies build and run software with cutting-edge software development methodologies, a modern cloud platform and analytics tools

What Dell Technologies Means for Forward-Looking Customers

From the very start of the merger discussions between Dell and EMC, the guiding question was and continues to be post-merger: What’s in it for the customers of each company that now make up Dell Technologies?

First, customers of the new Dell Technologies now have many more choices than before—from client devices to core infrastructure to cloud solutions—all from one source. This can simplify and accelerate procurement as well as service and support, helping customers realize their digital transformations much faster.

Second, customers can be assured that their IT investments rest on a solid foundation of technology leadership now and in the future. With a portfolio of more than 20,000 patents and applications behind them, Dell Technologies solutions are ranked “Leader” positions in 20 of Gartner Magic Quadrants. And, as already mentioned, about $4.5 billion will be invested annually in coming years to keep driving innovations. That’s why our customers can know that we’re doing all we can to help them stay ahead of the technology curve as well as their competition.

Third, customers, no matter their size or location, can rely on Dell Technologies to address their service and support needs with the responsive agility of a startup and the reach, consistency and scale of a global business.

Digital Transformation: Three Dynamic Dimensions  

Dell Technologies believes that the digital transformation of any organization, regardless of size, industry or location, involves three fundamental, dynamic dimensions:

  • IT Transformation: Requires a modernized infrastructure, often via an optimized, hybrid cloud, with highly automated delivery of IT services. This can make processes and workflows more efficient. Also, it can change how operational data is managed, stored, protected and analyzed. This can help ensure organizations always get the most benefit out of it, helping to improve their performance and competitive edge.  
  • Workforce Transformation: Fosters greater individual performance as well as teamwork and cross-functional collaboration, both inside the organization and with external partners. People are increasingly mobile yet able to connect with each other at any time and from anywhere. User experiences across devices and applications are responsive and up to date—and, importantly, help to empower new ways of working.
  • Security Transformation: Raises the levels of data protection and privacy in the face of cyber threats that seem to be increasing in frequency and sophistication all the time. Malware, ransomware, social engineering and other menaces will continue to seek and exploit vulnerabilities in organizations’ security layers. Going forward, providing security within a greater business context will be critical. Also important will be threat intelligence, analytics and shared expertise to take better-informed protective actions.

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The trend toward digital transformation is fundamental to assessing business readiness, performance and competitive positioning across just about every industry in the world today. The questions every organization should ask itself are: What does a full digital transformation look like for us? Where are we in our transformation journey and how much further must we go? Where do we stand against our industry peers and competition?