Better. Faster. Cheaper. For the most part, those three words sum up what the ever more competitive world of business is all about. That’s because if companies, small or large, can’t deliver on those imperatives, chances are their competitors are trying to do so. And that’s why Dell Technologies is helping customers turbocharge their digital transformations, so they can better compete and succeed.
That’s also why Dell Technologies acquired publicly held EMC and its operating companies, such as VMware, last fall to become the world’s largest privately controlled technology company. The merger of the two companies follows the key historical milestone of CEO Michael Dell taking the company he founded private in 2013.
Going private has enabled Dell Technologies to focus on customers, not Wall Street expectations. It helps the company invest in long-term R&D—some $4.5 billion a year going forward—so customers can benefit from the latest innovations sooner. And it complements that by nurturing promising, high-growth startups in emerging tech sectors that hold tremendous potential for accelerating our customers’ digital transformations.
Introducing the Dell Technologies Brand Family: Better Together
Dell Technologies combines the best of the Dell and EMC solution portfolios—including each of our respective subsidiaries and operating companies that preceded the merger. In effect, our companies are better together, bringing the strengths of each to better drive the digital transformations of our customers. Here’s a quick look at our new brand lineup:
What Dell Technologies Means for Forward-Looking Customers
From the very start of the merger discussions between Dell and EMC, the guiding question was and continues to be post-merger: What’s in it for the customers of each company that now make up Dell Technologies?
First, customers of the new Dell Technologies now have many more choices than before—from client devices to core infrastructure to cloud solutions—all from one source. This can simplify and accelerate procurement as well as service and support, helping customers realize their digital transformations much faster.
Second, customers can be assured that their IT investments rest on a solid foundation of technology leadership now and in the future. With a portfolio of more than 20,000 patents and applications behind them, Dell Technologies solutions are ranked “Leader” positions in 20 of Gartner Magic Quadrants. And, as already mentioned, about $4.5 billion will be invested annually in coming years to keep driving innovations. That’s why our customers can know that we’re doing all we can to help them stay ahead of the technology curve as well as their competition.
Third, customers, no matter their size or location, can rely on Dell Technologies to address their service and support needs with the responsive agility of a startup and the reach, consistency and scale of a global business.
Digital Transformation: Three Dynamic Dimensions
Dell Technologies believes that the digital transformation of any organization, regardless of size, industry or location, involves three fundamental, dynamic dimensions:
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The trend toward digital transformation is fundamental to assessing business readiness, performance and competitive positioning across just about every industry in the world today. The questions every organization should ask itself are: What does a full digital transformation look like for us? Where are we in our transformation journey and how much further must we go? Where do we stand against our industry peers and competition?