In the past two months, Dell has made several exciting announcements regarding our Storage business, both from a product and strategy perspective.

First, we announced that we intend to bring our various storage technologies – including the EqualLogic and Compellent brands – into one common identity under the Dell Storage brand.  We are already referring to the legacy Compellent brand as the Dell Storage SC series.  We will continue to sell the EqualLogic brand through 2018 and support it through 2024, as we have several new releases planned for the years ahead.  But over time, all of our platforms will merge under the Dell Storage platform, while still remaining backwards compatible with prior versions of the individual technologies.

Second, we announced the release of the first new product under the new Dell Storage brand, the SC4020.  This product is designed for small and mid-sized customers as well as departmental or project-based deployments in larger organizations.  It is targeted at the $25K-$50K price bands of the Fibre Channel and NAS storage market, which represents an estimated $5.5 billion worldwide market in 2014 and 2015 according to IDC.  The SC4020 supports a wide-range of workloads for customers who are looking for enterprise level capabilities with outstanding price for performance.  Those capabilities include technologies from Compellent such as thin provisioning, replication, and data progression.  But where the Compellent SC8000 features a 6U footprint, the SC4020 has a 2U chassis while still being able to scale up to 120 hard drives with more than 400 TB of capacity.  The SC4020 started shipping in APJ in fiscal Q2 of this year, and is now shipping in the Americas and EMEA as well.

Third, we announced a new project that is focused on aggregating our efforts in software defined storage.  Project “Blue Thunder” will bring together the offerings we have developed with software defined storage partners such as Nexenta, Nutanix, Microsoft, and VMWare.  While many of these partnerships aren’t new, they are being brought together under Blue Thunder as part of a common platform.  Our intent is to offer customers choice, and to provide them with an integrated solution that includes the hardware, software, and full support.

One example of the work we are doing under Blue Thunder is our OEM relationship with Nutanix, a leading developer of hyper-converged infrastructure technology.  This relationship is enabling us to offer customers the Dell XC Series of Web Scale Converged Appliances, which combine compute, storage, and networking into a single offering running on Dell’s industry-leading x86 PowerEdge platform, powered by Nutanix software.  For customers seeking an integrated IT approach, these new Dell appliances offer simple deployment, management, and scale.

Our mission in storage has always been to redefine the economics of enterprise storage for our customers, delivering solutions that offer significantly better TCO, flexibility, and efficiency than competitive alternatives.  We are excited about these new announcements and feel like they are another major piece of our strategy to be the leading provider of end-to-end scalable solutions.