On Wednesday May 29th and Thursday May 30th, Dell held its 2013 Analyst Meeting outside Austin, TX.  Dell’s senior leadership team including Michael Dell, Karen Quintos, Jeff Clarke, Suresh Vaswani, Marius Haas, John Swainson, Steve Felice, and John McClurg met with 100 industry analysts to reiterate Dell’s strategy to be the leading provider of end-to-end scalable solutions. Each of the key leaders talked about how in their respective organizations they are addressing the four customer imperatives of transform, connect, inform, and protect. Transform by providing real end-to-end solutions to the market, connect by helping customers become better connected via end-point devices, inform by Dell’s focus on big data and analytics, and protect by Dell’s drive to provide security across its solutions. Dell is continually enabling customers to protect their businesses from emerging security threats by enabling the next generation workforce to work securely from anywhere, anytime and on any device. Throughout the analyst meeting, the leadership team demonstrated how Dell is differentiated through its practical approach to innovation, the efficiency and affordability of its solutions, and its superior relationship model. Dell is committed to delivering scalable end-to-end services and solutions as a trusted IT vendor and partner, and enabling customers to transform and grow their businesses from the datacenter to the cloud.

The event was generally well received, here are industry analyst reactions:

  • Security is a top priority as Dell has continued to add to its security assets including SonicWall, Quest, and SecureWorks, they are one of the few firms in their class that is approaching security with anything close to the emphasis needed.

  • Dell's subtle, secret strategic advantage is they care about what customers core problems are and will craft a custom solution to address it. Dell is focused on fixing your problem, not just selling you a product.

  • Michael Dell’s statement during his keynote that “software is way more important” shows that from the top down, Dell is truly trying to transform itself.

  • Dell provided evidence that it is delivering on its stated strategy of moving to become a solution-centric vendor, and is using the software division to generate a platform approach to add value to its hardware business, rather than just a collection of products.

  • Dell clearly isn’t giving up on PCs, on the contrary, Dell is tightening up their product lines, advancing their designs to embrace new materials, and Dell is not fighting BYOD, but making it easier to do securely.
  • Dell has a great culture, strong leadership and a no-nonsense vision that is in tune with the realities of what is needed to survive.

  • Dell has a lot of work to do, and transformation takes time, but Dell is headed in the right direction.


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