Dell continues to look for ways to increase our engagement with the broad investor community. For many years, we have recognized the growing number of social investors, sometimes referred to as, Socially Responsibility Investors (SRIs), who include “non-traditional” vectors such as Environment and Social Governance when they evaluate the full value and risks associated with a company’s long-term performance.


In 2008, Dell began engaging the SRIs by offering, in addition to our regular investor call, an expanded call that covered both the financials and Dell’s efforts on environmental responsibility. 


In 2009, we began sponsoring SRI in the Rockies, an annual conference dedicated to the global community of SRI researchers, investors and investment channels. This included a panel where our Director of Investor Relations, Robert Williams, spoke about our commitment to Corporate Responsibility and Stakeholder Engagement. 


In 2010, we changed the format of our SRI calls and made them interactive, adding two SRIs to the agenda, offering them the chance to address Dell executives on a topic of their choice such as Say on Pay, and Gender.


In 2011, we took our engagement on the road, where I joined David Mehok, Executive Director of Investor Relations, and Deborah Albers, Principle Social Strategist, on a three day tour to meet with six influential SRI teams in New York, Boston and Washington D.C.  These meetings included an update on financials by David Mehok, but were followed by detailed discussions around Dell’s efforts in environment, social and supply chain responsibility, led by Deborah Albers and myself.  Meeting our SRI partners in this, face-to-face format,  created a more open and insightful dialogue on the topics. The discussions ranged from product design features to managing the risks in the supply chain, and gave Dell the opportunity to promote our leadership in the areas of: Energy, Packaging, Recycling and Supply Chain Responsibility.


We are already planning our 2012 SRI engagements and look forward to hearing any ideas and suggestions to refine and optimize our engagements.


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